Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #144363The Design
About Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ
ᱦᱮᱯᱤ ᱯᱮᱴᱤ ᱫᱚ ᱢᱮᱠᱚᱢ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜᱼᱟᱜ ᱯᱦᱮᱲᱟᱣ-ᱴᱷᱭᱟᱹᱭ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱥᱤᱨᱤᱡ ᱨᱮ ᱦᱟᱴᱤᱧ ᱛᱟ ᱪᱤᱛᱟᱹᱨ ᱚᱴ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱟᱨ ᱮᱛᱠᱟᱱ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱫᱚ ᱟᱞᱟᱫᱟ ᱢᱮᱠᱚᱢ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱚᱢ ᱥᱟᱞᱟᱜᱼᱟᱜ ᱦᱟᱲᱟᱢᱟᱣ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱡᱟᱢᱟ, ᱨᱚᱝ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱢᱤᱫ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱛᱮ ᱢᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱛᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭ ᱛᱟᱦᱮᱸᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱟᱦᱟᱱ ᱯᱮᱴᱤ ᱨᱮᱭᱟᱜ ᱟᱞᱟᱫᱟ ᱟᱞᱟᱫᱟ ᱟᱹᱰᱤ ᱠᱟᱴᱮᱡ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱠᱚ ᱫᱚ ᱡᱟᱱᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱨᱮᱭᱟᱜ ᱢᱩᱨᱛᱤ ᱟᱨ ᱯᱷᱮᱥᱚᱱ ᱥᱮᱨᱮᱵᱨᱤᱴᱤ ᱠᱚ ᱡᱚᱛᱚ ᱛᱮ ᱚᱠᱛᱚ ᱦᱩᱭᱮᱱᱟ ᱾ ᱠᱟᱹᱴᱤᱡ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱦᱚᱨᱟ ᱥᱟᱞᱟᱜ ᱟᱨ ᱯᱩᱨᱟᱹᱱᱚ ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱯᱦᱮᱲᱟᱣ ᱨᱮᱠᱷᱚᱱ ᱟᱞᱟᱫᱟ ᱠᱚ ᱦᱩᱭ ᱦᱚᱪᱮ ᱾ ᱱᱚᱣᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱦᱚᱲ ᱟᱨ ᱯᱮᱴ ᱨᱮᱭᱟᱜ ᱡᱟᱛᱟᱜ ᱛᱟᱦᱮᱸᱠᱟᱱ ᱛᱟᱹᱦᱮᱸ ᱪᱮᱛᱟᱱ ᱩᱫᱩᱜ ᱠᱚ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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