Zhuojiu ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Zhuojiu ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 39,504
- Verified Award Winner
- Verify Award Status for #144458
The Design
About Zhuojiu ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ
ᱡᱷᱩᱳᱡᱤᱭᱩ ᱫᱚ ᱪᱤᱱᱤ ᱟᱨᱠᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱴᱟᱝᱜᱤ ᱠᱷᱚᱱ ᱵᱩᱡᱷᱟᱹᱣ ᱟᱹᱛᱩᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱟᱲᱮ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱢᱤᱫᱴᱟᱝ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱥᱚ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱷ ᱠᱷᱚᱱ ᱜᱮᱸᱫᱽᱨᱟ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟᱨᱮ ᱢᱤᱫᱴᱟᱝ ᱯᱷᱟᱴᱟᱣ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ, ᱡᱮᱞᱠᱟ ᱴᱟᱝᱜᱤ ᱛᱮ ᱯᱷᱟᱲᱟ ᱞᱮᱠᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱥᱚ ᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮ ᱡᱟᱦᱟᱱ ᱪᱷᱟᱯᱟ ᱵᱟᱝ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱫᱚ ᱟᱸᱜᱚᱨ ᱛᱮ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱥᱚ ᱫᱚ ᱩᱥᱩᱞ ᱛᱮ ᱳᱛᱮ 300 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ, ᱡᱤᱞᱤᱧ ᱛᱮ 180 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱚᱥᱟᱨ ᱛᱮ 120 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ 180 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱩᱥᱩᱞ ᱜᱮᱭᱟ᱾ ᱠᱟᱛᱷ ᱵᱟᱠᱥᱚ ᱫᱚ ᱫᱚᱦᱚᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱛᱟᱭᱚᱢ ᱛᱮ ᱥᱟᱡᱟᱣ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Zhuojiu ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zhuojiu ᱟᱨᱠᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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