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Q Sky Pilates ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ by Yuanyuan Yang

Q Sky Pilates ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

Q Sky Pilates ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ

by Yuanyuan Yang

Client: Q Sky

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Verified Award Winner

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Colors

The Design

About Q Sky Pilates ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ

Q Sky Pilates ᱮᱴᱟᱠ ᱯᱤᱞᱟᱴᱤᱥ ᱥᱴᱩᱰᱤᱭᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱛ ᱟᱠᱟᱱ ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟ ᱾ Q ᱚᱠᱛᱚ ᱴᱤᱯᱤ ᱥᱮᱨᱢᱟ ᱟᱠᱟᱦᱚ ᱨᱮ ᱢᱩᱠᱛᱤ ᱴᱮ ᱩᱲᱤ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱪᱮᱨᱮ ᱞᱮᱠᱟ ᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱴᱩᱰᱤᱭᱚ ᱧᱩᱛᱩᱢ ᱦᱟᱹᱲᱟᱢ, ᱢᱩᱠᱛᱤ ᱟᱨ ᱟᱨᱟᱢ ᱨᱮᱭᱟᱜ ᱚᱱᱴᱚᱨ ᱥᱟᱶᱴᱮ ᱡᱩᱲᱟᱶ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱴᱤᱯᱤ ᱟᱲᱟᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟ ᱮ ᱠᱟᱹᱢᱤ ᱮᱫᱟᱭ, ᱟᱨ ᱮᱱᱟ ᱴᱤᱯᱤ ᱟᱹᱭᱩᱨ ᱯᱩᱨᱟᱹᱣ ᱵᱽᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱴᱟᱭᱯ ᱥᱟᱶᱴᱮ ᱮᱠᱚᱨᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱮᱱᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱭᱜᱟ ᱥᱟᱭᱱᱮᱡᱽ, ᱥᱯᱚᱨᱴᱚᱭᱟᱨ, ᱫᱟᱜ ᱠᱟᱯ ᱟᱨ ᱢᱮᱢᱵᱚᱨᱥᱤᱯ ᱠᱟᱨᱰ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱰᱤᱡᱤᱴᱟᱞ ᱯᱨᱤᱸᱴᱤᱸ, ᱥᱤᱞᱠ ᱥᱠᱨᱤᱸ ᱯᱨᱤᱸᱴᱤᱸ ᱟᱨ ᱮᱢᱵᱨᱚᱭᱰᱨᱤ ᱴᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱦᱩᱭ ᱢᱮᱴᱮᱨᱤᱭᱟᱞ ᱨᱮ ᱠᱟᱞᱟᱨ ᱴᱷᱤᱠ ᱞᱮᱠᱟᱛᱮ ᱛᱟᱹᱦᱮᱱ ᱠᱟᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Q Sky Pilates ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Q Sky Pilates ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging
Size according to specific object application
Tags
Pilates, sports, fitness, sky, bird
Production Technology
Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge
There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research
Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration
Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration
Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow
It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents
Trademark holder: Q Sky
Image Credits
Design,Feng Lei,2022

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