Gojaming ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Gojaming ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ
by Qichao An
Client: Mornice Brand Design
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #144508The Design
About Gojaming ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ
ᱜᱚᱡᱟᱢᱤᱝ ᱚᱰᱚᱠ ᱠᱚᱨᱟᱣ ᱠᱩᱥᱤᱭᱟᱜ ᱡᱩᱥ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱯᱮᱠᱮᱡᱤᱝ ᱠᱚ PET ᱵᱚᱛᱚᱞ ᱨᱮ ᱢᱤᱫ ᱞᱮᱵᱮᱞ ᱞᱟᱜᱟᱣ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱪᱮᱛᱟᱱ 70 ᱢᱤᱢᱤ, ᱜᱟᱰᱟ 35 ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ 200 ᱢᱤᱢᱤ ᱠᱟᱱᱟ। ᱜᱚᱡᱟᱢᱤᱝ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱟᱸᱥ ᱠᱚ ᱵᱟᱲᱟᱭ ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱢᱩᱠᱷᱭᱟ ᱫᱮᱠᱷᱟᱣ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱢᱤᱫ ᱡᱩᱲᱟᱹᱣ ᱵᱽᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱛᱮᱭᱟᱨ ᱛᱟᱦᱮᱸᱱᱟ। ᱱᱚᱶᱟ ᱨᱮᱸᱡᱽ ᱨᱮ ᱯᱮ ᱴᱷᱟᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱡᱚᱛᱚ ᱴᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱟᱞᱟᱫ ᱨᱚᱝ ᱮᱢᱟᱱ ᱠᱟᱱᱟ ᱚᱠᱟ ᱟᱲᱟᱸᱜ ᱠᱩᱥᱤ ᱥᱟᱶᱛᱮ ᱢᱮᱲᱮᱫ ᱠᱟᱱᱟ। ᱨᱚᱝ ᱟᱨ ᱠᱩᱥᱤ ᱟᱸᱥ ᱠᱚ ᱜᱨᱟᱦᱚᱠ ᱠᱚ ᱡᱚᱛᱚ ᱴᱷᱟᱨ ᱥᱮᱴᱟᱜ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱟᱭ ᱠᱟᱱᱟ।
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Gojaming ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gojaming ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Dimensions & Packaging
- Width 70 mm x Depth 35 mm x Height 200 mm
- Tags
- Branding, Packaging,Juice,Colorful,Beverage
- Production Technology
- Label plus PET bottle
- Design Challenge
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Research
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. - Inspiration
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Project Duration
- The project started in September, 2021
- Operation Flow
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Image Credits
- Designer:Qichao An,2021.
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