Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ) by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ)
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #144566The Design
About Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ)
Qinshihuang CPA ᱚᱠᱟ China Pale Ale ᱠᱮᱴᱮᱜᱚᱨᱤ ᱨᱮᱱ ᱢᱤᱫ craft beer ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱳᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱟᱨ ᱜᱚᱫᱚ ᱨᱮ Qin ᱟᱢᱴᱤ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱨᱩᱯ ᱠᱚ Qin ᱟᱨ Han ᱟᱢᱴᱤ ᱨᱮᱭᱟᱜ ᱨᱤᱢᱤᱞ ᱯᱟᱴᱴᱚᱨᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱢᱮᱭᱟᱫ ᱜᱳᱵᱞᱮᱴ ᱫᱚ ᱩᱭᱩ ᱫᱩᱲᱩᱵᱽ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱳᱛᱚᱞ ᱜᱚᱫᱚ ᱠᱚ ᱴᱷᱮᱱᱭᱟᱜ ᱢᱤᱫ ᱯᱟᱴᱟᱠᱚᱛᱷᱟ ᱫᱚ ᱡᱚᱛᱚ ᱫᱟᱨᱟᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱮᱴᱟᱜ ᱯᱨᱚᱰᱚᱠᱴ ᱫᱚ China Pale Ale ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱩᱭ ᱯᱩᱛᱷᱤᱦᱟᱲ ᱠᱟᱱᱟ ᱾ ᱢᱩᱠᱷᱨᱮᱭᱟᱜ ᱛᱮᱦᱮᱸᱭᱟᱜ ᱢᱤᱫ seal script ᱟᱠᱷᱚᱨ, ᱚᱠᱟ ᱪᱮᱫ ᱠᱤᱱ Qin ᱟᱢᱴᱤ ᱨᱮᱭᱟᱜ ᱡᱩᱛᱩᱲ ᱯᱷᱚᱸᱴ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱫᱟ, ᱢᱤᱫ ᱛᱮᱦᱮᱸᱭᱟᱜ ᱟᱨ ᱠᱞᱟᱥᱤᱠᱟᱞ ᱨᱩᱯ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ 315 ml ᱠᱟᱸᱪ ᱵᱳᱛᱚᱞ ᱟᱨ 550 ml ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ ᱨᱩᱯ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qinshihuang Cpa Beer Packaging (ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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