Nikasi ᱵᱤᱭᱟᱨ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ) by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Nikasi ᱵᱤᱭᱟᱨ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ)
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #144946The Design
About Nikasi ᱵᱤᱭᱟᱨ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ)
ᱱᱤᱠᱟᱥᱤ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱩᱪᱟᱹᱛ ᱢᱟᱱᱚᱛᱟᱱ ᱯᱩᱸᱰ ᱵᱤᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱦᱚᱴᱚᱜ ᱫᱚ ᱯᱮᱭᱟ ᱯᱟᱦᱴᱟ (ᱛᱷᱨᱤ ᱰᱟᱭᱢᱮᱱᱥᱚᱱ) ᱛᱮ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟᱨᱮ ᱱᱤᱱᱠᱟᱥᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱮᱢᱵᱚᱥ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱭ ᱫᱚ ᱠᱟᱹᱦᱱᱤ ᱨᱮ ᱵᱤᱭᱟᱨ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱵᱚᱸᱜᱟ ᱠᱩᱲᱤ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱛᱷᱚᱲᱟ ᱜᱟᱱ ᱜᱷᱚᱥᱟᱣ (ᱥᱮᱱᱰ) ᱟᱠᱟᱱᱟ, ᱟᱨ ᱨᱟᱠᱟᱵᱟᱠᱟᱱ ᱞᱮᱵᱮᱞ ᱫᱚ ᱵᱚᱸᱜᱟ ᱠᱩᱲᱤ ᱨᱮᱭᱟᱜ ᱠᱤᱪᱽᱨᱤᱡ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱠᱷᱟᱹᱞᱤ ᱪᱷᱟᱯᱟᱠᱟᱱ ᱞᱮᱵᱮᱞ ᱪᱮᱛᱟᱱᱨᱮ ᱵᱷᱚᱨᱥᱟ ᱵᱟᱝ ᱛᱮ, ᱠᱷᱚᱫᱟᱭᱟᱠᱟᱱ ᱠᱟᱸᱪ ᱨᱩᱯ ᱫᱚ ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱟᱭ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 63 ᱢᱤᱢᱤ ᱚᱥᱟᱨ, 63 ᱢᱤᱢᱤ ᱜᱮᱦᱟᱨ ᱟᱨ 225 ᱢᱤᱢᱤ ᱩᱥᱩᱞ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱜᱷᱟᱱᱮ ᱵᱤᱰᱟᱹᱣ (ᱯᱨᱩᱯᱷᱤᱝ) ᱟᱨ ᱛᱷᱨᱤ ᱰᱟᱭᱢᱮᱱᱥᱚᱱ ᱢᱚᱰᱮᱞᱤᱝ ᱛᱮ ᱰᱷᱮᱨ ᱞᱮᱠᱷᱟᱱ ᱛᱮᱭᱟᱨ (ᱢᱟᱥ ᱯᱨᱚᱰᱚᱠᱥᱚᱱ) ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Nikasi ᱵᱤᱭᱟᱨ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Nikasi ᱵᱤᱭᱟᱨ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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