ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Birger Linke ᱨᱮᱱᱟᱜ Beauty from Underneath ᱯᱮᱠᱮᱡᱤᱝ

Birger Linke ᱨᱮᱱᱟᱜ Beauty from Underneath ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023

Beauty from Underneath ᱯᱮᱠᱮᱡᱤᱝ

Birger Linke ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Birger Linke Design

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#145008 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Beauty from Underneath ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱯᱷᱨᱮᱸᱪ-ᱪᱟᱭᱱᱤᱡᱽ ᱢᱮᱰᱤᱠᱟᱞ ᱥᱠᱤᱱᱠᱮᱭᱟᱨ ᱵᱨᱟᱸᱰ Vitalorga ᱫᱚ ᱟᱞᱮ ᱡᱷᱚᱛᱚ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱵᱟᱦᱨᱮ ᱟᱹᱜᱩ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱜᱟᱣ ᱠᱟᱱᱟ; ᱵᱟᱝ ᱠᱷᱟᱱ ᱤᱱᱵᱷᱮᱥᱤᱵᱷ ᱯᱞᱟᱥᱴᱤᱠ ᱥᱟᱨᱡᱟᱨᱤ ᱥᱮ ᱵᱟᱦᱨᱮ ᱠᱷᱚᱱ ᱟᱜᱩ ᱯᱚᱫᱟᱨᱛᱷ ᱛᱮ, ᱢᱮᱱᱠᱷᱟᱱ ᱠᱚᱢ ᱯᱨᱚᱠᱨᱤᱭᱟ ᱟᱨ ᱦᱚᱲᱢᱚ ᱨᱮ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱢᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱮ ᱟᱨ ᱞᱟᱛᱟᱨ ᱠᱷᱚᱱ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱮᱢᱟᱭ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱟᱭᱢᱟ ᱛᱚᱦ ᱯᱟᱥᱱᱟᱣ ᱛᱮ ᱡᱤᱭᱚᱱ ᱮᱢ ᱦᱩᱭᱩᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱛᱚᱦ ᱞᱟᱛᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱞᱜᱟ ᱛᱮ ᱧᱟᱢᱚᱜ ᱠᱟᱱ ᱦᱚᱞ ᱥᱚᱫᱚᱨᱚᱜ-ᱟ᱾ ᱛᱤᱱᱟᱹᱝ ᱫᱤᱱ, Vitalorga ᱫᱚ ᱪᱟᱭᱱᱟ ᱨᱮ ᱢᱟᱨᱟᱝ 10 ᱡᱮᱜᱮᱛᱤᱭᱟᱹ ᱢᱮᱰᱤᱠᱟᱞ ᱥᱠᱤᱱᱠᱮᱭᱟᱨ ᱵᱨᱟᱸᱰ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱰᱟᱭᱚᱜ-ᱟ, 500 ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱠᱞᱤᱱᱤᱠ ᱨᱮ ᱧᱟᱢᱚᱜ-ᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Beauty from Underneath ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beauty from Underneath ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us, not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers 'Beauty from Underneath'. This is expressed through a multi-layer approach in the packaging that always reveals the easily accessible solution below the surface.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Dimensions dependent on each item
ᱴᱮᱜ ᱠᱚ
Medical Skincare, Packaging, Vitalorga, French-Chinese, Premium
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Multi-layered packaging approach
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
To visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
ᱜᱚᱵᱮᱥᱚᱱᱟ
The packaging takes into account the interaction with its users.
ᱯᱨᱮᱨᱚᱱᱟ
The challenge:
How can one visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Project launched in China in January 2022
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Multi-layered packing approach brings to life 'Beauty from Underneath'.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
N.a.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Photographer: Teo Studio, Singapore

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ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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