Bingying Liu ᱨᱮᱱᱟᱜ Xing Yun Shu Xing Yun Shu ᱠᱟᱱᱟ ᱵᱨᱮᱸᱰ ᱯᱟᱦᱪᱟᱛ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Xing Yun Shu Xing Yun Shu ᱠᱟᱱᱟ ᱵᱨᱮᱸᱰ ᱯᱟᱦᱪᱟᱛ
Bingying Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shijiazhuang luoshanqi foods co., ltd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#145021 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Xing Yun Shu Xing Yun Shu ᱠᱟᱱᱟ ᱵᱨᱮᱸᱰ ᱯᱟᱦᱪᱟᱛ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱠᱚᱷᱟᱸ: Xing Yun Shu ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱨᱮᱸᱰ ᱯᱟᱦᱪᱟᱛ ᱡᱟᱦᱟᱱ ᱢᱤᱫ ᱠᱟᱱᱟ ᱛᱮᱭᱟᱨᱤ ᱚᱰᱚᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱠᱟᱱᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱚᱠᱟ ᱴᱨᱟᱰᱤᱛᱤᱚᱱᱟᱞ ᱪᱟᱭᱱᱤᱡ ᱠᱟᱞᱪᱟᱨ ᱨᱮ ᱢᱮᱱᱟᱜ ᱴᱷᱮᱱ ᱢᱟᱭᱟᱢ (luck) ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱠᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞ ᱪᱮᱫᱟᱜ ᱯᱟᱸᱡᱟ ᱛᱟᱦᱮᱸ ᱪᱮᱛᱟᱱ ᱛᱮ ᱴᱷᱮᱱ ᱮᱫᱟᱭ ᱾ ᱯᱚᱭᱤᱸᱴ, ᱞᱟᱭᱤᱱ ᱟᱨ ᱯᱞᱮᱱ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱟᱵᱛᱨᱟᱠᱴ ᱨᱩᱯ ᱠᱚ ᱴᱷᱮᱱ ᱟᱭᱢᱟ ᱴᱨᱟᱰᱤᱛᱤᱚᱱᱟᱞ ᱪᱟᱭᱱᱤᱡ ᱯᱮᱴᱚᱨᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮ ᱦᱩᱭ ᱮᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱥᱚᱨᱚᱞ ᱠᱟᱱ ᱨᱩᱯ ᱠᱚ ᱦᱚᱸ ᱡᱚᱛᱚ ᱢᱟᱭᱟᱢ (good fortune) ᱨᱮᱭᱟᱜ ᱟᱨᱛᱷ ᱫᱚ ᱟᱢᱟᱱ ᱠᱟᱫᱮᱭᱟ ᱾ ᱢᱤᱫ ᱯᱚᱨᱟᱵ ᱠᱟᱱ ᱨᱟᱲ ᱟᱨ ᱦᱟᱨᱟ ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱡᱩᱴ ᱫᱚ ᱪᱟᱭᱱᱤᱡ ᱟᱠᱷᱲᱟ (characters) ᱠᱷᱚᱱ ᱛᱮᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱴᱷᱮᱱ ᱴᱨᱟᱰᱤᱡᱚᱱ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞ ᱯᱚᱭᱞᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱫᱚ ᱠᱟᱱᱟ ᱠᱟᱱᱟ ᱵᱨᱮᱸᱰ ᱛᱟᱜᱮ ᱢᱤᱫ ᱩᱬᱩᱢ ᱟᱨ ᱯᱚᱡᱤᱴᱤᱵ ᱢᱟᱸ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Xing Yun Shu Xing Yun Shu ᱠᱟᱱᱟ ᱵᱨᱮᱸᱰ ᱯᱟᱦᱪᱟᱛ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xing Yun Shu Xing Yun Shu ᱠᱟᱱᱟ ᱵᱨᱮᱸᱰ ᱯᱟᱦᱪᱟᱛ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
- ᱴᱮᱜ ᱠᱚ
- Luck，Fashion，Youth，Dessert，Imagine
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
- ᱯᱨᱮᱨᱚᱱᱟ
- The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was started in Shijiazhuang in May 2022 and completed in September 2022.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
