Dukang Liquor ᱢᱚᱫ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱫᱟᱨᱩ ᱥᱤᱥᱤ ᱛᱚᱯᱚᱞ ᱛᱮᱭᱟᱨ) by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Dukang Liquor ᱢᱚᱫ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱫᱟᱨᱩ ᱥᱤᱥᱤ ᱛᱚᱯᱚᱞ ᱛᱮᱭᱟᱨ)
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #145418The Design
About Dukang Liquor ᱢᱚᱫ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱫᱟᱨᱩ ᱥᱤᱥᱤ ᱛᱚᱯᱚᱞ ᱛᱮᱭᱟᱨ)
ᱫᱩᱠᱟᱝ ᱞᱤᱠᱚᱨ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱭᱡᱤᱭᱩ ᱢᱚᱫ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱪᱮᱛᱟᱱ ᱠᱷᱚᱱ ᱞᱟᱛᱟᱨ ᱦᱟᱹᱵᱤᱡ ᱮᱱᱠᱟ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ ᱡᱮ ᱪᱟᱣ ᱪᱟᱣ ᱧᱩᱛᱩᱢᱟᱱ ᱦᱚᱲᱟᱜ ᱟᱵᱥᱴᱨᱮᱠᱴ ᱢᱩᱬᱩᱫ ᱪᱤᱛᱟᱹᱨ ᱧᱮᱞᱚᱜᱼᱟ, ᱩᱱᱤ ᱫᱚ ᱢᱤᱫ ᱱᱟᱜᱟᱢᱤᱭᱟᱹ ᱞᱟᱹᱲᱦᱟᱹᱭ ᱨᱮᱭᱟᱜ ᱩᱯᱟᱹᱭᱤᱭᱟᱹ ᱟᱨ ᱚᱱᱚᱞᱤᱭᱟᱹ ᱠᱟᱱᱟᱭ, ᱟᱨ ᱩᱱᱤᱭᱟᱜ ᱚᱱᱚᱞ ᱠᱷᱚᱱᱜᱮ ᱱᱚᱶᱟ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱧᱟᱢ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱴᱚᱯᱤ (ᱠᱮᱯ) ᱫᱚ ᱦᱟᱱ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱛᱟᱭᱚᱢ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱚᱯᱷᱤᱥᱚᱨ ᱠᱚᱣᱟᱜ ᱵᱚᱦᱚᱜ ᱥᱟᱡᱟᱣ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ, ᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱫᱚ ᱞᱩᱜᱽᱲᱤ ᱞᱮᱠᱟ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱥᱟᱵᱽ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱯᱩᱨᱟᱹᱣ ᱡᱚᱥ ᱮᱢᱚᱜᱼᱟ᱾ ᱮᱱᱠᱟᱱ ᱵᱽᱨᱟᱸᱰ ᱠᱚᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱥᱮᱨᱟᱢᱤᱠ ᱵᱟᱫᱟᱞ ᱛᱮ ᱱᱚᱸᱰᱮ ᱠᱟᱸᱪ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱪᱮᱛᱟᱱ ᱥᱟᱦᱴᱟ ᱨᱮ ᱡᱷᱟᱞᱚᱠ ᱟᱨ ᱴᱮᱠᱥᱪᱚᱨ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱚᱥ ᱫᱚ ᱢᱟᱨᱮ ᱨᱟᱡᱽᱜᱟᱲ ᱞᱩᱭᱚᱭᱟᱝ ᱨᱮᱭᱟᱜ ᱵᱷᱮᱠᱴᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Dukang Liquor ᱢᱚᱫ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱫᱟᱨᱩ ᱥᱤᱥᱤ ᱛᱚᱯᱚᱞ ᱛᱮᱭᱟᱨ) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dukang Liquor ᱢᱚᱫ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ (ᱫᱟᱨᱩ ᱥᱤᱥᱤ ᱛᱚᱯᱚᱞ ᱛᱮᱭᱟᱨ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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