E2W Studio ᱨᱮᱱᱟᱜ Momenten ᱯᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱹᱨᱟᱣ (ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱚᱸᱫᱚᱵ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Momenten ᱯᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱹᱨᱟᱣ (ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱚᱸᱫᱚᱵ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ)
E2W Studio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: E2W Studio
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#146150 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Momenten ᱯᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱹᱨᱟᱣ (ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱚᱸᱫᱚᱵ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱚᱢᱮᱱᱴᱮᱱ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱴᱟᱹᱨᱟᱣ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱢᱤᱫ ᱪᱤᱱᱤ ᱵᱟᱝ ᱦᱚᱸ ᱢᱤᱫ ᱪᱟᱶᱠᱟᱣ ᱫᱟᱨᱩ ᱫᱟᱨᱩ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱴᱟᱱ ᱴᱟᱱ ᱠᱮᱸᱱ ᱠᱚ ᱨᱮ ᱠᱷᱟᱸᱭ ᱮᱢᱚᱜᱼᱟ ᱾ ᱵᱽᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱫᱚ ᱦᱚᱸ ᱴᱷᱤᱠ ᱚᱠᱛᱚ ᱨᱮ ᱡᱟᱹᱯᱩᱫ ᱠᱟᱛᱮ ᱫᱟᱨᱩ ᱡᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱴᱤᱡ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱹᱰᱤ ᱞᱚ ᱟᱨ ᱟᱹᱰᱤ ᱛᱟᱲᱟᱝ ᱵᱟᱝ ᱦᱩᱭᱮ ᱾ ᱧᱮᱞ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱯᱟᱦᱴᱟᱣ ᱫᱚ "ᱵᱚᱵᱚᱞ ᱢᱚᱱᱥᱴᱚᱨ" ᱧᱩᱛᱩᱢ ᱠᱟᱛᱮ ᱠᱟᱨᱮᱠᱴᱚᱨ ᱠᱚ ᱛᱟᱭᱚᱢ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱩᱸᱠᱴᱩᱮᱥᱚᱱ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱦᱩᱲᱩᱝ ᱚᱠᱟ ᱠᱟᱛᱮ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱮᱛᱚᱦᱚᱵ ᱢᱚᱱᱥᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱢᱤᱫ ᱛᱮ ᱨᱚᱡᱟ ᱚᱫᱚᱠ ᱚᱠᱟ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱫᱩᱞᱟᱲ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱱᱤᱨᱚᱢ ᱚᱫᱚᱠ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱴᱮᱴᱮᱭ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱠᱚᱲᱟᱹ ᱚᱫᱚᱠ ᱞᱟᱹᱜᱤᱫ, ᱚᱱᱟ ᱛᱮ ᱠᱟᱹᱴᱤᱡ ᱠᱚ ᱟᱠᱚᱭᱟᱜ ᱦᱩᱰᱤᱧ ᱚᱫᱚᱠ ᱧᱟᱢ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾ ᱠᱮᱭ (KAI) ᱧᱩᱛᱩᱢ ᱠᱟᱛᱮ ᱢᱤᱫ ᱰᱤᱯᱷᱭᱩᱡᱚᱱ ᱞᱟᱭᱤᱱ ᱦᱚᱸ ᱚᱱᱟ ᱮᱴᱟᱜ ᱥᱟᱱᱛᱟᱹᱲ ᱟᱨ ᱠᱷᱮᱞᱟᱹᱦᱚᱱᱟᱹ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱛᱮ ᱵᱟᱲᱟᱭ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱒᱐᱒᱑ ᱥᱮᱨᱢᱟ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱮᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Momenten ᱯᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱹᱨᱟᱣ (ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱚᱸᱫᱚᱵ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Momenten ᱯᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱹᱨᱟᱣ (ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱚᱸᱫᱚᱵ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Depth 180mm x Height 140mm
- ᱴᱮᱜ ᱠᱚ
- Wonderful, Vogue, Party, Happy, Open-Minded
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
- ᱯᱨᱮᱨᱚᱱᱟ
- As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was completed in 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- N/A
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