Luckin 2.0 ᱰᱨᱤᱯ ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Luckin 2.0 ᱰᱨᱤᱯ ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
by Tiger Pan
Client: Lucky Coffee Technology (China) Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #148015The Design
About Luckin 2.0 ᱰᱨᱤᱯ ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
ᱞᱩᱠᱤᱱ 2.0 ᱫᱚ ᱢᱚᱬᱮ ᱞᱮᱠᱟᱱ ᱠᱚᱯᱷᱤ ᱵᱟᱹᱲᱭᱟᱹᱛ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱰᱨᱤᱯ ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱵᱟᱠᱥᱟ ᱨᱮ ᱩᱱᱟᱜ ᱡᱟᱝ ᱨᱮᱭᱟᱜ ᱡᱟᱱᱟᱢ ᱡᱟᱭᱜᱟ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱟᱯᱷᱨᱤᱠᱟ ᱟᱨ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱭᱩᱱᱟᱱ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱨᱤᱡᱚᱱᱤᱡ ᱫᱟᱨᱮ ᱟᱨ ᱡᱤᱭᱟᱹᱞᱤ ᱠᱚᱣᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱢᱤᱫ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱫᱨᱤᱥᱭᱚ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱚᱬᱮ ᱞᱮᱠᱟᱱ ᱢᱟᱨᱥᱟᱞ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱥᱠᱤᱢ ᱛᱮ ᱡᱩᱫᱟᱹ ᱡᱩᱫᱟᱹ ᱠᱤᱥᱤᱢ ᱠᱚ ᱩᱨᱩᱢᱚᱜᱼᱟ ᱟᱨ ᱰᱤᱥᱯᱞᱮ ᱥᱮᱞᱯᱷ ᱨᱮ ᱵᱟᱠᱥᱟ ᱠᱚ ᱟᱞᱜᱟ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱞᱮᱭᱟᱣᱴ ᱫᱚ ᱥᱤᱫᱷᱟ ᱟᱨ ᱟᱞᱜᱟ ᱜᱮᱭᱟ, ᱡᱤᱞᱤᱧ ᱥᱞᱚᱜᱟᱱ ᱵᱟᱝ ᱠᱷᱟᱱ ᱯᱟᱨᱥᱟᱞ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱷᱚᱵᱚᱨ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱥᱟ ᱠᱚ ᱫᱚ ᱯᱩᱱ ᱨᱚᱝ ᱪᱷᱟᱯᱟ, ᱢᱮᱴ ᱦᱮᱸᱫᱮ ᱦᱚᱴ ᱥᱴᱮᱢᱯᱤᱝ ᱟᱨ ᱢᱮᱴ ᱨᱩᱯᱟᱹ ᱞᱮᱵᱮᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Luckin 2.0 ᱰᱨᱤᱯ ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Luckin 2.0 ᱰᱨᱤᱯ ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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