Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ by Li Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ
by Li Huang
Client: Shiny Meadow
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
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- Verified Award Winner
- Verify Award Status for #148433
The Design
About Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ
Milk Fit ᱫᱚ ᱦᱟᱞᱠᱟ ᱛᱟᱡᱟ ᱛᱚᱣᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱚᱴᱟ ᱟᱨ ᱟᱹᱰᱤ ᱪᱷᱚᱞᱪᱷᱚᱞ ᱧᱮᱞᱚᱜᱟᱱ PET ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱨᱮ PE ᱰᱷᱟᱠᱚᱱ ᱟᱨ BOPP ᱞᱮᱵᱚᱞ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱠᱟ ᱛᱮ ᱠᱟᱺᱪ ᱞᱮᱠᱟᱱ ᱰᱷᱟᱸᱪᱮ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱛᱚᱣᱟ ᱯᱷᱟᱨᱪᱟ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱢᱤᱫ ᱥᱮᱴ ᱨᱮ 450 ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱯᱮᱭᱟ ᱵᱚᱛᱚᱞ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱟᱹᱰᱤ ᱞᱮᱠᱟᱱ ᱛᱟᱦᱮᱸᱱ ᱛᱮ ᱧᱮᱞ ᱚᱪᱚ ᱟᱠᱟᱱ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱯᱩᱥᱤ ᱫᱚ ᱢᱩᱬᱩᱛ ᱧᱮᱞᱚᱜ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ᱾ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱫᱚ ᱯᱷᱟᱨᱢ ᱨᱮᱱᱟᱜ ᱥᱟᱱᱟᱢ ᱡᱤᱭᱚᱱ ᱟᱵᱷᱟᱣᱟ (ecology) ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱞᱮᱵᱚᱞ ᱨᱮᱱᱟᱜ ᱨᱤᱥᱟᱭᱠᱮᱞᱤᱝ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱫᱚ ᱡᱤᱭᱚᱱᱼᱡᱟᱭᱜᱟ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱵᱤᱪᱟᱹᱨ ᱠᱚ ᱜᱚᱲᱚᱭᱟ᱾ ᱱᱚᱶᱟ ᱯᱩᱥᱤ ᱫᱚ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱠᱮ ᱵᱷᱟᱹᱜᱽᱲᱟ ᱡᱤᱭᱟᱹᱞᱤ ᱵᱟᱧᱪᱟᱣ ᱟᱨᱡᱤ (campaign) ᱥᱟᱶ ᱦᱚᱸ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Milk Fit ᱯᱟᱹᱠᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Dimensions & Packaging
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Tags
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Production Technology
- PET high permeability bottle
PE bottle cap
BOPP label - Design Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Project Duration
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Operation Flow
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Team Members
- Li.Huang
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