Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ
by Hangzhou Chancemate Tech Corp.
Client: Shanghai Jiashang Information Technology Co., LTD
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #149013The Design
About Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ
ᱯᱲᱟᱸᱴ ᱯᱨᱚᱯᱷᱮᱥᱚᱨ ᱢᱮᱱᱛᱮ ᱢᱤᱡ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱱ ᱠᱷᱟᱱᱟᱛᱮ ᱡᱚᱢ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱠᱷᱟᱡᱟ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫ ᱯᱮᱴᱟᱨᱟᱭ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱚᱠᱟ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱡᱟᱶᱟᱱ ᱥᱚᱦᱚᱨ ᱠᱚᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱡᱩᱣᱟᱱ ᱥᱚᱦᱚᱨᱤᱭᱟ ᱡᱚᱢ ᱚᱠᱚᱭ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱸᱡᱽ ᱨᱮ ᱦᱟᱞᱠᱟ ᱫᱩᱢᱯᱞᱤᱝ, ᱡᱮᱞᱤ ᱟᱨ ᱠᱚᱯᱷᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱯᱷᱞᱮᱴ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱ ᱥᱴᱟᱭᱤᱞ ᱚᱨᱟᱜ ᱥᱤᱨᱤᱡᱽ ᱠᱚ ᱢᱤᱫᱴᱟᱸᱱ ᱛᱮ ᱡᱚᱲᱟᱣ ᱠᱚᱣᱟᱭ ᱟᱨ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱦᱮᱥᱮᱞ ᱟᱨ ᱠᱮᱞᱚᱨᱤ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱵᱚᱨ ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱡᱚᱜᱚᱛ ᱨᱮ ᱢᱮᱲᱮᱫ ᱮᱫᱟᱭ ᱠᱚᱣᱟ ᱾ ᱨᱩᱯ ᱦᱚᱸ ᱠᱟᱱ ᱴᱷᱟᱨ ᱟᱨ ᱟᱵᱥᱴᱨᱮᱠᱴ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱡᱟᱱᱤ ᱞᱮᱠᱟᱛᱮ ᱴᱷᱤᱞᱟ ᱴᱷᱟᱞᱟ ᱛᱮ ᱥᱚᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱟᱨᱟᱢ ᱟᱨ ᱦᱩᱫᱤᱥ ᱢᱚᱱ ᱛᱮᱭᱟᱨ ᱦᱚᱸᱭᱟ ᱾ ᱥᱟᱶᱛᱮ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱠᱚᱨᱮ ᱵᱨᱮᱸᱰ, ᱡᱤᱱᱤᱥ ᱟᱨ ᱡᱩᱛ ᱠᱚ ᱨᱮᱭᱟᱜ ᱚᱱᱩᱯᱟᱛ ᱫᱮᱠᱷᱟᱣᱟᱠᱟᱱᱟ ᱾ ᱴᱟᱭᱴ ᱵᱚᱠᱚᱥ ᱠᱚ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱦᱚᱸᱭᱮᱱ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱮᱱᱵᱟᱭᱨᱚᱱᱢᱮᱱᱴ-ᱨᱮᱭᱟᱜ ᱟᱰᱤ ᱦᱩᱰᱤᱧ ᱯᱨᱤᱴᱤᱝ ᱢᱟᱴᱮᱨᱤᱭᱟᱞ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱦᱟᱨᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱵᱮᱜ ᱨᱮ ᱟᱹᱰᱤ ᱟᱹᱨᱟᱢ ᱛᱮ ᱠᱟᱴᱴᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensions & Packaging
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Production Technology
- Recyclable paper, environmentally friendly printing materials
- Design Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Project Duration
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Operation Flow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Team Members
- Jin Xie
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