Ge Zhang ᱨᱮᱱᱟᱜ Namito ᱟᱨᱴ ᱴᱚᱭ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2023
Namito ᱟᱨᱴ ᱴᱚᱭ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱪᱤᱛᱟᱹᱨ
Ge Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Ge Zhang
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149033 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Namito ᱟᱨᱴ ᱴᱚᱭ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱟᱢᱤᱛᱚ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱵᱷᱟᱨᱪᱩᱣᱟᱞ ᱟᱨᱴ ᱴᱚᱭ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱯᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱟᱢᱤᱛᱚ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱩᱲᱤ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱭᱟᱜ ᱞᱩᱴᱤ ᱫᱚ ᱟᱲᱟ ᱞᱮᱠᱟᱱ, ᱟᱨᱟᱜ ᱳᱫ ᱞᱮᱠᱟᱱ ᱩᱵᱽ ᱥᱟᱡᱟᱣ ᱟᱨ ᱠᱩᱞᱟᱹᱭ ᱞᱩᱛᱩᱨ ᱞᱮᱠᱟᱱ ᱵᱚᱦᱚᱜ ᱪᱟᱸᱫᱚᱞ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱩᱱᱤ ᱫᱚ ᱟᱨᱟᱜ ᱠᱤᱪᱽᱨᱤᱭ ᱦᱚᱨᱚᱜ ᱟᱠᱟᱫᱟ ᱟᱨ ᱛᱤᱭᱟᱹ ᱯᱚᱠᱮᱴ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱛᱮ ᱢᱮᱫ ᱵᱚᱸᱫ ᱞᱮᱠᱟᱛᱮ ᱛᱤᱱᱜᱩ ᱟᱠᱟᱱᱟᱭ᱾ ᱩᱱᱤᱭᱟᱜ ᱨᱟᱠᱟᱵ ᱞᱩᱴᱤ ᱛᱮ ᱵᱟᱨᱭᱟ ᱢᱚᱱᱮ ᱪᱤᱱᱦᱟᱹ ᱟᱨ X ᱟᱠᱷᱚᱨ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱷᱟᱹᱨᱛᱤ ᱠᱮ ᱫᱩᱞᱟᱹᱲ ᱟᱨ ᱵᱟᱹᱲᱤᱡ ᱡᱤᱱᱤᱥ ᱵᱟᱝ ᱦᱟᱛᱟᱣ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱯᱷᱚᱴᱚ, ᱵᱷᱤᱰᱤᱭᱚ, ᱩᱫᱩᱜ ᱟᱠᱷᱟᱲᱟ ᱟᱨ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ ᱠᱚᱨᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱱᱟᱢᱤᱛᱚ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱢᱚᱱᱮ ᱨᱮᱭᱟᱜ ᱦᱟᱦᱟᱲᱟ ᱠᱚᱢ ᱠᱟᱛᱮ ᱦᱚᱲ ᱠᱚ ᱟᱡ ᱟᱡ ᱞᱮᱠᱟ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱚᱨᱚᱥᱟ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Namito ᱟᱨᱴ ᱴᱚᱭ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Namito ᱟᱨᱴ ᱴᱚᱭ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
- ᱴᱮᱜ ᱠᱚ
- Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos. - ᱯᱨᱮᱨᱚᱱᱟ
- People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Since 2021, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ge Zhang
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Beijing JiuPin Technology Co., Ltd.
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