Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ) by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ)
Client: Shenzhen Orange One Advertising Design Co., Ltd
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #149029The Design
About Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ)
ᱥᱯᱟᱭᱥᱤ ᱥᱨᱤᱢᱯ ᱥᱚᱭᱟᱵᱤᱱ ᱥᱚᱥ ᱫᱚ ᱤᱪᱟᱹ ᱯᱮᱥᱴ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱮᱴᱟᱜ ᱚᱱᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱡᱟᱦᱟᱸ ᱠᱮᱴᱮᱡ ᱟᱨ ᱧᱮᱞᱚᱜ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨᱟ, ᱚᱱᱟ ᱠᱷᱚᱱ ᱟᱞᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱟᱞᱜᱟ ᱟᱨ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱦᱚᱨ ᱯᱟᱸᱡᱟ ᱮᱫᱟᱭ᱾ ᱵᱟᱦᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱢᱩᱬᱩᱛ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟᱛᱮ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱤᱪᱟᱹ ᱦᱚᱨᱚᱯ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱡᱟᱨ ᱨᱮ ᱢᱤᱫ ᱟᱞᱜᱟ ᱜᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜ ᱞᱮᱵᱮᱞ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱨᱚᱢ ᱦᱟᱹᱠᱩ ᱰᱟᱞᱤ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱛᱮ ᱡᱤᱱᱤᱥ ᱫᱚ ᱞᱚᱞᱚ ᱟᱨ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱪᱟᱬᱮ ᱧᱟᱢᱟᱭ᱾ ᱜᱚᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱡᱟᱦᱟᱱ ᱵᱟᱝ ᱱᱚᱥᱴᱚᱜ (ᱵᱟᱝ ᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ) ᱯᱞᱟᱥᱴᱤᱠ ᱵᱟᱹᱱᱩᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱜᱟᱰᱟ ᱟᱨ ᱦᱟᱥᱟ ᱨᱮᱱᱟᱜ ᱠᱚᱥᱴᱚ ᱠᱚᱢᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱫᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱨᱟᱠᱨᱤᱛᱤ ᱵᱟᱸᱪᱟᱣ ᱵᱟᱵᱚᱛ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱪᱮᱛᱱᱟ ᱦᱟᱨᱟ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱜᱚᱲᱚ ᱮᱢᱟᱭ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Spicy Shrimp Soybean Sauce ᱥᱚᱥ ᱯᱮᱠᱮᱡᱤᱝ (ᱡᱩᱛᱟᱹᱛ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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