Chris Chung, Chien Chun Feng and Chun Yu ᱨᱮᱱᱟᱜ Cycling for a Better Future Nen ᱛᱟᱦᱮᱸ ᱨᱮᱭᱟᱜ ᱫᱤᱸᱭᱟᱩ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Cycling for a Better Future Nen ᱛᱟᱦᱮᱸ ᱨᱮᱭᱟᱜ ᱫᱤᱸᱭᱟᱩ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ
Chris Chung, Chien Chun Feng and Chun Yu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Giant Group
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149127 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Cycling for a Better Future Nen ᱛᱟᱦᱮᱸ ᱨᱮᱭᱟᱜ ᱫᱤᱸᱭᱟᱩ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱯᱲᱟᱣ ᱚᱱᱚᱲ: ᱵᱮᱥ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱭᱠᱮᱞ ᱪᱟᱞᱟᱣ ᱢᱮᱱᱛᱮ ᱣᱤᱥᱩᱭᱟᱞ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱡᱟᱭᱟᱸᱴ ᱜᱨᱩᱯ ᱨᱮᱭᱟᱜ ᱮᱱᱵᱟᱭᱨᱚᱱᱢᱮᱱᱴᱟᱞ, ᱥᱚᱥᱟᱭᱴᱤ ᱟᱨ ᱜᱚᱵᱷᱚᱨᱱᱮᱱᱥ ᱥᱴᱨᱮᱴᱮᱡᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱴᱨᱮᱴᱮᱡᱤ ᱡᱚᱛᱚ ᱥᱟᱥᱛᱮᱱᱮᱵᱤᱞᱤᱴᱤ ᱦᱚᱲ ᱠᱚ ᱛᱤᱱᱟᱹᱜ ᱛᱤᱱᱟᱹᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱚᱠᱟ ᱡᱟᱦᱟᱸ ᱯᱮ (ᱛᱤᱱ) ᱛᱟᱨ ᱨᱮ ᱚᱲᱚᱠ ᱮᱢ ᱟᱠᱟᱫ ᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱞᱟᱭᱢᱮᱴ ᱮᱠᱥᱚᱱ, ᱥᱟᱨᱠᱩᱞᱟᱨᱤᱴᱤ ᱟᱨ ᱥᱚᱥᱟᱭᱴᱤ ᱤᱱᱠᱞᱩᱡᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱾ ᱨᱚᱲ ᱟᱛ ᱜᱨᱮᱰᱤᱮᱱᱴ ᱨᱚᱸᱜ ᱠᱚ ᱟᱨ ᱥᱟᱭᱠᱮᱞ ᱚᱠᱟᱨᱮᱭᱟᱜ ᱪᱚᱠᱟ ᱠᱚ ᱦᱟᱛᱟᱣ ᱠᱮᱫ ᱦᱚᱨᱚ ᱪᱚᱠᱟᱠᱟᱱ ᱨᱩᱯ ᱠᱚ ᱮᱢ ᱠᱟᱛᱮ ᱣᱤᱥᱩᱭᱟᱞ ᱵᱷᱟᱥᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱯᱮᱡ ᱠᱚ, ᱣᱤᱥᱩᱭᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱜᱟᱭᱰᱞᱟᱭᱤᱱ ᱠᱚ, ᱵᱨᱟᱸᱰ ᱵᱩᱠᱞᱮᱴ, ᱤᱱᱯᱷᱚᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱟᱨ ᱥᱚᱥᱟᱭᱚᱞ ᱢᱤᱰᱤᱭᱟ ᱤᱢᱮᱡ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱟᱭᱢ ᱠᱟᱱᱟ ᱡᱟᱛᱟ ᱨᱠᱚᱢ ᱥᱟᱶᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱚᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Cycling for a Better Future Nen ᱛᱟᱦᱮᱸ ᱨᱮᱭᱟᱜ ᱫᱤᱸᱭᱟᱩ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cycling for a Better Future Nen ᱛᱟᱦᱮᱸ ᱨᱮᱭᱟᱜ ᱫᱤᱸᱭᱟᱩ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
- ᱴᱮᱜ ᱠᱚ
- Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
- ᱯᱨᱮᱨᱚᱱᱟ
- Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Giant Group, 2023.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
