Shawn Goh Chin Siang ᱨᱮᱱᱟᱜ Waaron Kuu's ᱵᱽᱨᱟᱱᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Waaron Kuu's ᱵᱽᱨᱟᱱᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Shawn Goh Chin Siang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hai Soon Leong Sdn.Bhd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149135 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Waaron Kuu's ᱵᱽᱨᱟᱱᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Waaron Kuu's ᱫᱚ ᱢᱟᱞᱮᱥᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱛᱩᱨᱩᱭ ᱢᱩᱬᱩᱛ ᱡᱟᱹᱛᱤ ᱞᱟᱠᱪᱟᱨ ᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱ ᱢᱤᱫ ᱡᱚᱢᱟᱜ ᱠᱟᱱᱟ᱾ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱱᱟᱜ ᱥᱚᱨᱮᱥ ᱥᱩᱱᱫᱚᱨ ᱫᱚ ᱩᱫᱩᱜᱽ ᱞᱟᱹᱜᱤᱫ, ᱫᱚᱞ ᱫᱚ ᱡᱤᱨᱟᱹᱣ ᱵᱮᱝᱜᱩᱱᱤ ᱨᱚᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱡᱟᱹᱛᱤ ᱞᱟᱠᱪᱟᱨ ᱪᱮᱛᱟᱱ ᱨᱮ ᱡᱚᱨ ᱮᱢ ᱟᱠᱟᱫᱼᱟ ᱟᱨ ᱥᱟᱱᱟᱢ ᱠᱷᱤᱞᱚᱸᱰ ᱟᱨ ᱵᱟᱡᱟ ᱠᱚ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱫᱼᱟ᱾ ᱩᱱᱠᱩ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱟᱡᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱟᱭᱢᱟ ᱴᱷᱟᱶᱠᱟᱹ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱡᱚᱢᱟᱜ ᱨᱮᱱᱟᱜ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱠᱚᱱᱟ ᱨᱮ ᱟᱨ ᱠᱟᱥᱟ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱪᱮᱛᱟᱱ ᱨᱮ ᱠᱚ ᱫᱚᱦᱚ ᱟᱠᱟᱫᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱟᱞᱮᱥᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱛᱩᱨᱩᱭ ᱢᱩᱬᱩᱛ ᱡᱟᱹᱛᱤ ᱞᱟᱠᱪᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱥᱟᱶᱛᱮ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱵᱽᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱦᱚᱸ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Waaron Kuu's ᱵᱽᱨᱟᱱᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Waaron Kuu's ᱵᱽᱨᱟᱱᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm - ᱴᱮᱜ ᱠᱚ
- Malaysia, Malaysia Food, Branding Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
- ᱯᱨᱮᱨᱚᱱᱟ
- There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- waaron kuns, 2023
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
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