Tai Yuan Chiou and Chien Chun Feng ᱨᱮᱱᱟᱜ Ride on the Right Track Sosial Media Kampen ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2023
Ride on the Right Track Sosial Media Kampen
Tai Yuan Chiou and Chien Chun Feng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Momentum Bikes
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149139 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ride on the Right Track Sosial Media Kampen ᱵᱟᱵᱚᱛ ᱛᱮ
ᱨᱟᱭᱰ ᱟᱱ ᱫ ᱨᱟᱭᱴ ᱴᱨᱮᱠ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱛᱟᱭ ᱮ ᱠᱚᱨᱵᱟᱸ ᱠᱟᱛᱮ ᱵᱟᱦᱟᱱᱟ ᱠᱟᱱᱟ ᱢᱤᱫ ᱠᱚ ᱵᱟᱭᱥᱟᱭᱠᱮᱞ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱴᱮᱠᱚ ᱥᱚᱥᱛᱮᱱᱮᱵᱚᱞ ᱫᱤᱱ ᱮᱢᱟᱱ ᱦᱟᱵᱤᱡᱽ ᱠᱚ ᱯᱨᱚᱢᱚᱴ ᱮᱭᱟᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱠᱟᱛᱮ ᱡᱟᱦᱟᱸᱭ ᱟᱭᱢᱟ ᱤᱫᱤᱠᱚᱴᱮ ᱡᱟᱸᱡᱟᱣ ᱟᱨ ᱠᱚ ᱠᱚ ᱟᱨ ᱥᱟᱦᱟᱱ ᱚᱠᱛᱚ ᱮᱢᱟᱱ ᱟᱹᱰᱤ ᱢᱟᱦᱟ ᱠᱟᱱᱟ। ᱡᱟᱦᱟᱸ ᱠᱟᱴᱷᱟ ᱠᱚ ᱚᱨᱜᱟᱱᱤᱠ ᱤᱞᱟᱥᱴᱨᱮᱥᱚᱱ, ᱦᱟᱨᱟ ᱨᱚᱸᱜ ᱯᱟᱞᱮᱴ, ᱚᱨᱟᱜ ᱵᱤᱨᱤᱡ ᱥᱟᱦᱟᱱ ᱤᱢᱮᱡᱤ ᱟᱨ ᱛᱚᱭᱤᱡ ᱢᱮᱥᱮᱡᱤᱸᱜ ᱛᱟᱦᱮᱸᱱᱟ ᱡᱟᱦᱟᱸ ᱥᱚᱥᱛᱮᱱᱮᱵᱚᱞ ᱴᱮᱠ ᱡᱚᱛᱚ ᱦᱚᱲ ᱛᱟᱭᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱰᱤ ᱠᱷᱚᱱ ᱴᱷᱤᱠ ᱛᱚᱸᱞᱚᱡ ᱦᱚᱸ ᱛᱟᱦᱮᱸᱱᱟ। ᱠᱚᱱᱴᱮᱸᱴ ᱨᱮ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱤᱱᱯᱷᱚᱜᱨᱟᱯᱷᱤᱠ ᱦᱚᱸᱭᱮᱠᱚ ᱥᱚᱛᱚ ᱠᱚ, ᱥᱴᱚᱨᱤ ᱥᱴᱤᱠᱚᱨ ᱤᱸᱥᱴᱟᱜᱨᱟᱢ ᱟᱨ ᱯᱷᱮᱥᱵᱩᱠ ᱞᱟᱹᱜᱤᱫ, ᱢᱤᱫ ᱞᱟᱭᱤᱪ ᱟᱭᱮ ᱴᱨᱤᱢ ᱮᱵᱮᱸᱴ ᱟᱨ ᱢᱤᱫ ᱥᱚᱥᱤᱭᱚᱞ ᱢᱤᱰᱤᱭᱟ ᱯᱷᱤᱞᱴᱚᱨ। ᱦᱟᱨᱟ ᱴᱨᱟᱸᱥᱯᱚᱨᱴᱮᱥᱚᱱ ᱦᱟᱸᱰᱤ ᱠᱚ ᱟᱨ ᱥᱦᱚᱨ ᱪᱟᱥ ᱠᱟᱢᱤᱭᱟᱹ ᱴᱷᱤᱠ ᱠᱚ, ᱦᱩᱰᱤᱸᱜ ᱚᱠᱛᱚ ᱠᱟᱴᱷᱟ ᱠᱟᱭᱫᱟ ᱨᱮᱭᱟᱜ ᱛᱟᱭᱚᱢ ᱛᱟᱭᱚᱢ ᱠᱚᱛᱮ ᱮᱸᱠᱟᱣᱨᱤᱡ ᱮᱢᱟᱱ ᱦᱩᱭᱩ ᱠᱟᱱᱟ। ᱟᱭᱟᱢ ᱛᱟᱭᱚᱢ ᱠᱚᱛᱮ ᱢᱤᱫ ᱛᱟᱭ ᱛᱮᱭᱟᱨ ᱠᱚᱴᱮ ᱡᱚᱛᱚᱠᱚᱲᱟ ᱦᱚᱲ ᱛᱟᱦᱮᱸᱱ ᱟᱹᱰᱤ ᱞᱮᱠᱟᱛᱮ ᱟᱭ ᱠᱚ ᱚᱡᱚᱸᱜᱟᱛ ᱠᱟᱴᱷᱟ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ride on the Right Track Sosial Media Kampen ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ride on the Right Track Sosial Media Kampen ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- ᱴᱮᱜ ᱠᱚ
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- ᱯᱨᱮᱨᱚᱱᱟ
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April and ended in May 2022 in North America and Europe.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Momentum Bike, 2023.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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