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Roger That Inspirationlabs ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱚᱦᱪᱟᱱ by Ruud Winder - Rebrandt

Roger That Inspirationlabs ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱚᱦᱪᱟᱱ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

Roger That Inspirationlabs ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱚᱦᱪᱟᱱ

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Verified Award Winner

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Colors

The Design

About Roger That Inspirationlabs ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱚᱦᱪᱟᱱ

ᱱᱮᱫᱟᱨᱞᱮᱱᱰᱥ ᱨᱮ ᱦᱚᱲ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱜᱚᱡ ᱨᱮᱱᱟᱜ ᱠᱟᱨᱚᱱ ᱫᱚ ᱟᱡᱟᱜ ᱡᱤᱣᱤ ᱤᱫᱤ ᱠᱟᱱᱟ᱾ Rogier Hulst, ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱨᱤᱱᱤᱡ ᱢᱟᱹᱱᱟᱱ ᱥᱟᱶᱛᱮ ᱟᱨ ᱜᱟᱛᱮ, ᱟᱹᱰᱤ ᱠᱚᱢ ᱵᱚᱪᱷᱚᱨ ᱨᱮ ᱵᱚᱸᱜᱟ ᱛᱟᱞᱟ ᱮᱱᱟᱭ᱾ ᱩᱱᱤ ᱨᱤᱱ ᱮᱸᱜᱟᱛ Roger That ᱵᱮᱨᱮᱫ ᱞᱮᱫ ᱛᱟᱦᱮᱸᱫ ᱮᱴᱟᱜ ᱦᱚᱲ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱫᱟᱬᱟ, ᱟᱸᱡᱚᱢ ᱟᱸᱡᱚᱢ ᱠᱟᱱ ᱛᱮᱸᱜᱟ ᱟᱨ ᱠᱚᱪᱤᱝ ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ᱾ ᱢᱤᱫ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱛᱮ, Rogier ᱴᱷᱮᱱ ᱢᱤᱫ ᱟᱥᱚᱞ ᱞᱚᱜᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ Roger That, Rogier Hulst ᱨᱤᱱᱤᱡ ᱵᱚᱸᱜᱟ ᱛᱟᱞᱟ ᱠᱷᱚᱱ ᱮᱛᱚᱦᱚᱵ ᱞᱮᱱ ᱠᱷᱟᱹᱛᱤᱨ, ᱮᱡᱮᱱᱥᱤ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱩᱱᱤ ᱨᱤᱱᱤᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱱ ᱮᱛᱚᱦᱚᱵᱚᱜ ᱠᱚ ᱨᱤᱠᱟᱹ ᱞᱮᱫ ᱛᱟᱦᱮᱸᱫ᱾ Rogier van Hulst ᱨᱤᱱᱤᱡ ᱟᱥᱚᱞ ᱞᱚᱜᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱛᱮ, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱢᱤᱫ ᱥᱤᱥᱴᱚᱢ ᱵᱮᱱᱟᱣ ᱞᱮᱫᱟᱭ ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱟᱭᱢᱟ ᱨᱚᱝ ᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱜᱩᱱ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Roger That Inspirationlabs ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱚᱦᱪᱟᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Roger That Inspirationlabs ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱚᱦᱪᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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