Pattern ᱩᱯᱦᱟᱨ ᱴᱚᱯᱟᱴ ᱠᱟᱜᱚᱡ਼ by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Pattern ᱩᱯᱦᱟᱨ ᱴᱚᱯᱟᱴ ᱠᱟᱜᱚᱡ਼
by Gao He
Client: Creative Design Studio of Anshan Normal University
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #149312The Design
About Pattern ᱩᱯᱦᱟᱨ ᱴᱚᱯᱟᱴ ᱠᱟᱜᱚᱡ਼
ᱯᱮᱴᱚᱨᱱ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱩᱯᱦᱟᱨ ᱴᱚᱯᱟᱴ ᱠᱟᱜᱚᱡ਼ ᱰᱤ�devicesᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱟᱨᱚᱢ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱴᱤᱡ਼ ᱠᱚ ᱨᱮ ᱵᱟᱪᱚᱱ ᱠᱟᱱᱟ᱾ ᱪᱮᱛᱟᱱ, ᱦᱟᱠᱩ ᱟᱨ ᱪᱟᱢᱚᱪᱤᱠᱟ ᱨᱩᱯ ᱠᱷᱚᱱ ᱳᱞᱟᱭ ᱟᱠᱟᱱ ᱮᱠᱨᱚᱦᱚᱨᱟᱱ ᱪᱤᱛᱟᱨ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱰᱤᱭᱟᱩᱣᱤ ᱪᱚᱴᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱰᱤᱭᱟᱩᱣᱤ ᱢᱚᱴᱤᱡ਼ ᱛᱟᱦᱮᱸᱱ ᱟᱨ ᱛᱮᱨᱮᱴ ᱪᱳᱠᱷᱚᱸ ᱠᱚ ᱛᱮ ᱫᱩᱦᱲᱟᱹ ᱫᱩᱦᱲᱟᱹ ᱮᱢ ᱦᱩᱭᱩᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱡᱟᱨᱤ ᱯᱮᱴᱚᱨᱱ ᱛᱮᱭᱟᱨ ᱦᱚᱪᱚᱭᱟ᱾ ᱮᱱᱟ ᱴᱚᱯᱟᱴ ᱫᱚ ᱟᱭᱢᱟ ᱥᱟᱦᱴᱟ ᱨᱚᱝ ᱪᱷᱟᱯᱟ ᱛᱮ, ᱥᱟᱲᱮᱭ ᱰᱮᱱᱥᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱮᱥ ᱴᱚᱯᱟᱴ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱨᱳᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ, ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱥᱟᱢᱟᱱ ᱟᱨ ᱠᱟᱨᱴᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱦᱚᱸ ᱵᱮᱵᱦᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱯᱟᱨᱚᱢ ᱪᱤᱱᱟ ᱥᱟᱫᱮᱨ ᱟᱨ ᱱᱤᱛᱚᱜ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱩᱲᱟᱹᱣ ᱟᱭᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Pattern ᱩᱯᱦᱟᱨ ᱴᱚᱯᱟᱴ ᱠᱟᱜᱚᱡ਼ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pattern ᱩᱯᱦᱟᱨ ᱴᱚᱯᱟᱴ ᱠᱟᱜᱚᱡ਼ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Pattern, Paper, Gift, Packaging, Product, Graphic design
- Production Technology
- The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
- Design Challenge
- The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
- Research
- The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
- Inspiration
- Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
- Project Duration
- The project starts in October 2022 and ends in December 2022 in Shenyang, China
- Operation Flow
- In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
- Image Credits
- Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
