Animate ᱯᱮᱠᱮᱡᱤᱝ by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Animate ᱯᱮᱠᱮᱡᱤᱝ
Client: Yin Bao Pet Health Enterprise Co., Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #149311The Design
About Animate ᱯᱮᱠᱮᱡᱤᱝ
Animate ᱫᱚ ᱵᱤᱲᱟᱹᱣ ᱠᱚᱣᱟᱜ ᱠᱩᱠᱢᱩ ᱥᱚᱵᱷᱟᱵᱽ ᱟᱨ ᱠᱷᱚᱸᱫᱽᱨᱚᱸᱫᱽ ᱞᱟᱹᱜᱤᱫ ᱫᱩᱞᱟᱹᱲ ᱧᱮᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱠᱟᱨᱚᱱ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱧᱮᱞ ᱛᱮ ᱜᱮ ᱨᱟᱹᱥᱠᱟᱹ ᱜᱮᱭᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱦᱚᱸ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱤᱲᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱥᱚᱠᱛᱚ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱱᱟᱯᱟᱭ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱟᱜᱼᱟ᱾ ᱜᱟᱹᱦᱤᱨ ᱟᱨ ᱪᱚᱨᱚᱠ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱵᱷᱟᱨ ᱛᱮ Animate ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱟᱹᱰᱤ ᱮᱴᱟᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱴᱟᱜ ᱵᱤᱲᱟᱹᱣ ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱷᱚᱱ ᱵᱷᱮᱜᱟᱨ ᱜᱮᱭᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱹᱫᱷᱟᱨᱚᱱ ᱞᱮᱠᱟᱛᱮ ᱵᱤᱲᱟᱹᱣ ᱠᱚᱣᱟᱜ ᱯᱷᱚᱴᱚ ᱞᱟᱜᱟᱜ ᱛᱟᱦᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚ ᱟᱡᱟᱜ ᱵᱤᱲᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱯᱷᱚᱨᱢᱩᱞᱟ ᱟᱨ ᱞᱚᱲᱦᱚᱱ ᱠᱚ ᱥᱟᱹᱦᱤᱡ ᱛᱮ ᱵᱟᱰᱟᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Animate ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Animate ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
- Dimensions & Packaging
- 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm - Tags
- Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
- Production Technology
- The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
- Design Challenge
- Due to the color different principles performed between screens and print out, we took time on selecting the colors.
- Research
- Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
- Inspiration
- Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
- Project Duration
- This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
- Operation Flow
- People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
- Patents
- Yin Bao Pet Health Enterprise Co., Ltd.
- Image Credits
- Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy
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