Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱤᱜᱭᱟᱯᱚᱱ Competition Category.
ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2023
Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ
by PepsiCo Design and Innovation
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱤᱜᱭᱟᱯᱚᱱ Category
- 96,212
- Verified Award Winner
- Verify Award Status for #149747
The Design
About Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ
ᱨᱚᱠᱥᱴᱟᱨ ᱥᱯᱚᱴᱞᱟᱭᱤᱴ ᱥᱴᱩᱰᱤᱭᱚᱥ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱮᱞᱤᱯᱷᱚᱨᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱮᱱᱤᱥ ᱵᱤᱪ ᱨᱮ ᱦᱤᱡᱩᱜ ᱦᱚᱲ ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱱᱩᱵᱷᱚᱵ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱤᱱᱥᱴᱞᱮᱥᱚᱱ ᱨᱮ ᱟᱱᱯᱞᱟᱜᱰ ᱢᱩᱰ ᱵᱩᱛ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱶᱟ ᱨᱚᱠᱥᱴᱟᱨ ᱟᱱᱯᱞᱟᱜᱰ ᱥᱚᱦᱟᱫ ᱠᱚ ᱦᱚᱲᱢᱚ ᱴᱷᱮᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱩᱫᱩᱜ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱴᱩᱰᱤᱭᱚ ᱫᱚ ᱱᱟᱶᱟ ᱨᱟᱠᱟᱵ ᱠᱟᱱ ᱨᱚᱲᱤᱭᱟᱹ ᱠᱚ, ᱜᱮᱢᱟᱨ ᱠᱚ ᱟᱨ ᱮᱴᱟᱜ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱨᱮᱠᱚᱨᱰ, ᱵᱤᱪᱟᱹᱨ ᱥᱟᱹᱴ ᱟᱨ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱮᱱ ᱡᱟᱭᱜᱟ ᱮᱢ ᱮᱫᱟᱭ᱾ ᱨᱚᱠᱥᱴᱟᱨ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱯᱮ ᱯᱟᱦᱴᱟ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱨᱩᱯ, ᱨᱚᱝ ᱟᱨ ᱯᱷᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱟᱠᱩᱥᱴᱤᱠ ᱯᱷᱚᱢ ᱯᱮᱱᱮᱞ, ᱯᱷᱤᱠᱥᱪᱚᱨ, ᱟᱯᱷᱚᱞᱥᱴᱨᱤ ᱟᱨ ᱮᱠᱥᱴᱨᱩᱰᱮᱰ ᱞᱚᱜᱚ ᱯᱮᱱᱮᱞ ᱨᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rockstar Spotlight Studios ᱪᱟᱞᱟᱣᱟᱜ ᱨᱮᱠᱚᱨᱰᱤᱝ ᱥᱴᱩᱰᱤᱭᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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