Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Zhenjiu Chanpinzhongxin
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 27,543
- Verified Award Winner
- Verify Award Status for #149755
The Design
About Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ
ᱡᱷᱮᱱᱡᱤᱭᱩ ᱡᱷᱮᱱᱪᱟᱝ ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱭᱡᱤᱭᱩ ᱧᱩᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱩᱫᱩᱜ ᱥᱮᱴ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ ᱢᱳᱛᱤ ᱠᱟᱴᱠᱚᱢ ᱞᱮᱠᱟᱱ ᱴᱨᱮ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱫᱮ ᱵᱟᱨᱛᱷ ᱚᱯᱷ ᱵᱷᱤᱱᱟᱥ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱧᱟᱢ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱨᱩᱯ ᱫᱚ ᱫᱟᱜ ᱦᱟᱨᱟᱣ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱱ ᱯᱟᱞ ᱞᱟᱩᱠᱟ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱠᱨᱤᱥᱴᱟᱞ ᱛᱟᱞᱟ ᱨᱮ ᱢᱟᱨᱮ ᱧᱩᱫᱟᱜ ᱵᱮᱱᱟᱣ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ LED ᱢᱟᱨᱥᱟᱞ ᱛᱮ ᱢᱟᱨᱥᱟᱞᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱱᱟᱣᱤᱡ ᱨᱮᱭᱟᱜ ᱡᱤᱞᱤᱧ ᱱᱟᱜᱟᱢ ᱩᱫᱩᱜ ᱮᱫᱟᱭ᱾ ᱢᱮᱬᱦᱮᱫ, ᱠᱟᱴ, PMMA ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱢᱤᱫ ᱡᱟᱣᱨᱟ ᱫᱚᱦᱚ ᱞᱮᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱳᱛᱤ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱟᱨ ᱫᱟᱢᱟᱱ ᱵᱤᱪᱟᱹᱨ ᱩᱫᱩᱜ ᱮᱫᱟᱭ, ᱪᱮᱫᱟᱜ ᱥᱮ ᱧᱩᱫᱟᱜ ᱵᱮᱱᱟᱣ ᱟᱨ ᱢᱳᱛᱤ ᱛᱮᱭᱟᱨᱚᱜ ᱵᱟᱨᱭᱟ ᱜᱮ ᱟᱥᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zhenjiu Zhencang Chinese Baijiu ᱥᱯᱤᱨᱤᱴᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise) - Dimensions & Packaging
- 520mmx250mmx370mm
- Production Technology
- Metal, wood, PMMA, LED light, plastic
- Inspiration
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product. - Team Members
- Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu
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