Kota Sagae - Saga Inc ᱨᱮᱱᱟᱜ Shochu X ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Shochu X ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Kota Sagae - Saga Inc ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shochu X
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149895 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shochu X ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱟᱯᱟᱱ ᱨᱮᱱᱟᱜ ᱠᱭᱩᱥᱩ ᱴᱚᱴᱷᱟ ᱨᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱ ᱢᱤᱫ ᱢᱟᱨᱮ ᱫᱟᱠᱟ ᱥᱳᱪᱩ ᱞᱟᱹᱜᱤᱫ ᱱᱟᱶᱟ ᱱᱚᱡᱚᱨᱤᱭᱟᱹ ᱠᱷᱚᱱ ᱱᱟᱶᱟ ᱜᱚᱱ ᱛᱮᱭᱟᱨᱮᱫ ᱥᱳᱪᱩ X ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱱᱟᱜ ᱨᱤᱵᱨᱟᱱᱰᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱨᱟᱱᱰ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱫᱟᱠᱟ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱜᱚᱱ ᱵᱟᱝ ᱮᱢᱟ, ᱥᱟᱶᱛᱮ ᱞᱟᱠᱪᱟᱨ ᱟᱨ ᱡᱤᱭᱚᱱ ᱰᱷᱚᱝ ᱥᱟᱶ ᱥᱟᱹᱜᱟᱹᱭ ᱦᱚᱸ ᱢᱟᱱᱟᱣᱟ᱾ ᱯᱟᱪᱷᱮ ᱫᱤᱥᱚᱢ ᱨᱮᱱᱟᱜ ᱫᱟᱠᱟ ᱞᱮᱠᱟᱱ ᱵᱚᱛᱚᱞ ᱵᱮᱱᱟᱣ ᱟᱨ ᱞᱮᱵᱮᱞ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ, ᱡᱟᱯᱟᱱᱤᱡ ᱰᱷᱚᱝ ᱨᱮᱱᱟᱜ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱠᱚᱢ ᱠᱷᱚᱱ ᱠᱚᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱫᱚᱦᱚ ᱠᱟᱛᱮ ᱯᱟᱪᱷᱮ ᱟᱨ ᱥᱟᱢᱟᱝ ᱛᱟᱞᱟ ᱨᱮ ᱞᱟᱠᱪᱟᱨ ᱢᱮᱥᱟ ᱟᱨ ᱱᱚᱶᱟ ᱥᱳᱪᱩ ᱰᱟᱦᱟᱨ ᱛᱮ ᱡᱮᱜᱮᱛ ᱨᱤᱱ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱥᱟᱶᱛᱟᱨᱤ ᱡᱩᱲᱟᱹᱭ ᱠᱷᱚᱱ ᱨᱟᱹᱥᱠᱟᱹ ᱫᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shochu X ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shochu X ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle size: Φ85mm, H175mm
- ᱴᱮᱜ ᱠᱚ
- Japanese-style, minimal, luxury, fusion, lifestyle
- ᱯᱨᱮᱨᱚᱱᱟ
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Saga inc.
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