Red Gladiolus ᱵᱟᱫᱟᱢ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱚᱥ by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Red Gladiolus ᱵᱟᱫᱟᱢ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱚᱥ
by Guangzhou Miguo Food Co.,Ltd
Client: Guangzhou Miguo FoodCo.,Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #150475The Design
About Red Gladiolus ᱵᱟᱫᱟᱢ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱚᱥ
ᱨᱮᱰ ᱜᱞᱮᱰᱤᱳᱞᱚᱥ ᱫᱚ ᱯᱮᱠᱮᱡ ᱠᱟᱱ ᱵᱟᱫᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱚᱥ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱛᱤᱱᱜᱩ ᱛᱤᱱ ᱠᱚᱬᱮ ᱨᱩᱯ ᱫᱚ ᱪᱤᱲ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱡᱚ (ᱯᱟᱭᱤᱱ ᱠᱚᱱ) ᱠᱷᱚᱱ ᱩᱭᱷᱟᱹᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱵᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱟᱨ ᱠᱮᱴᱮᱡ ᱟᱨ ᱥᱚᱡᱷᱮ ᱦᱟᱨᱟ ᱨᱮᱭᱟᱜ ᱵᱨᱟᱸᱰ ᱵᱤᱪᱟᱹᱨ ᱥᱟᱶ ᱧᱮᱞᱟᱱ ᱡᱚᱲᱟᱣ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱟᱨᱟᱜ ᱟᱨ ᱨᱳᱡᱽ ᱜᱚᱞᱰ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱵᱷᱮᱞᱵᱷᱮᱴ ᱞᱮᱠᱟᱱ ᱡᱤᱞᱩ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱨᱳᱡᱽ ᱜᱚᱞᱰ ᱨᱮᱭᱟᱜ ᱦᱩᱰᱤᱧ ᱥᱟᱡᱟᱣ ᱠᱚ ᱦᱚᱴ ᱥᱴᱮᱢᱯᱤᱝ ᱛᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱥᱮᱫ ᱨᱮ ᱢᱤᱫ ᱢᱤᱫ ᱢᱤᱬᱦᱩᱸ ᱦᱚᱲᱢᱚ ᱩᱠᱩᱥ (ᱞᱮᱢᱵᱥᱠᱤᱱ ᱵᱟᱠᱚᱞ) ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱵᱟᱠᱚᱥ ᱠᱚ ᱡᱷᱤᱡᱽ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱡᱟᱨ (ᱵᱚᱭᱟᱢ) ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱵᱟᱫᱟᱢ ᱠᱚ ᱢᱤᱫ ᱵᱟᱫᱟᱢ ᱡᱷᱤᱡᱽ ᱦᱟᱹᱛᱤᱭᱟᱨ ᱟᱨ ᱢᱤᱫ ᱦᱩᱠᱩᱢ ᱯᱩᱛᱷᱤ ᱥᱟᱶ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱔᱑᱐ ᱜᱩᱱᱟᱱ ᱔᱑᱐ ᱜᱩᱱᱟᱱ ᱑᱕᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Red Gladiolus ᱵᱟᱫᱟᱢ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱚᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Red Gladiolus ᱵᱟᱫᱟᱢ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
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