Rodrigo Chiaparini ᱨᱮᱱᱟᱜ Dog Yep ᱠᱩᱠᱩᱨ ᱥᱮᱴᱟᱠ ᱯᱮᱠᱮᱡᱤᱬᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Dog Yep ᱠᱩᱠᱩᱨ ᱥᱮᱴᱟᱠ ᱯᱮᱠᱮᱡᱤᱬᱤᱝ
Rodrigo Chiaparini ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Chiapa Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#150499 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dog Yep ᱠᱩᱠᱩᱨ ᱥᱮᱴᱟᱠ ᱯᱮᱠᱮᱡᱤᱬᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱚᱜ ᱭᱮᱯ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱛ ᱠᱩᱠᱩᱨ ᱟᱜ ᱜᱟᱹᱲ ᱟᱨ ᱡᱟᱠᱦᱟ ᱪᱤᱡᱟᱹᱜ ᱴᱷᱮᱱ ᱚᱠᱛᱚ ᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱬᱤᱝ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱟᱵᱚᱛ ᱠᱟᱛᱷᱟ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱵᱟᱭᱢ ᱡᱚᱜᱚᱲ ᱚᱱᱟ ᱵᱩᱡᱷᱟᱹᱣ ᱮ ᱮᱢ ᱠᱟᱱᱟ ᱡᱮ ᱠᱩᱠᱩᱨᱠᱚ ᱠᱟᱹᱢᱤ ᱟᱨ ᱡᱤᱭᱚᱱ ᱪᱮᱛᱟᱱ ᱛᱟᱦᱮᱸ ᱞᱟᱹᱠᱛᱤ ᱦᱚᱸ ᱚᱱᱟ ᱮᱴᱠᱮᱛᱮ ᱡᱟᱠᱦᱟ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱦᱚᱸ ᱫᱚᱦᱲᱟᱭ ᱮᱫᱟ ᱾ ᱪᱤᱛᱟᱹᱨ ᱮᱱ ᱪᱟᱨᱤᱛᱚᱨ ᱠᱚ ᱟᱨ ᱠᱟᱹᱢᱤ ᱨᱟᱸᱜ ᱨᱟᱸᱜ ᱨᱮᱭᱟᱜ ᱯᱮᱞᱮᱴ ᱫᱚ ᱢᱤᱫ ᱠᱷᱮᱞᱟ ᱠᱷᱮᱞᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱯᱨᱚᱰᱟᱠᱴ ᱞᱟᱭᱤᱱ ᱫᱚ ᱥᱮᱞᱬᱮᱠᱷᱚᱱ ᱨᱮ ᱟᱨ ᱚᱱᱞᱟᱭᱤᱱ ᱰᱚᱠᱟᱱ ᱨᱮ ᱦᱟᱛᱟᱣᱠᱷᱟᱱ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱱᱩᱜ ᱠᱟᱱᱟ ᱾ ᱡᱟᱠᱦᱟ ᱠᱚ ᱫᱚ ᱠᱮᱱ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱨᱮ ᱦᱟᱡᱤᱭᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱛᱟᱦᱮᱸ ᱡᱟᱦᱟᱸ ᱮᱴᱠᱮᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱᱟ ᱾ ᱰᱚᱜ ᱭᱮᱯ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱩᱫᱫᱮᱥ ᱫᱚ ᱡᱩᱛᱤ ᱡᱚᱜᱚᱛ ᱡᱤᱭᱚᱱ ᱛᱮᱭᱟᱨ ᱛᱮᱭᱟᱜ ᱛᱮ ᱠᱩᱠᱩᱨᱠᱚ ᱨᱮᱭᱟᱜ ᱜᱟᱹᱲ ᱟᱨ ᱠᱟᱹᱢᱤ ᱦᱟᱛᱟᱣ ᱮᱢ ᱞᱮᱠᱟᱱᱟᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dog Yep ᱠᱩᱠᱩᱨ ᱥᱮᱴᱟᱠ ᱯᱮᱠᱮᱡᱤᱬᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dog Yep ᱠᱩᱠᱩᱨ ᱥᱮᱴᱟᱠ ᱯᱮᱠᱮᱡᱤᱬᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- ᱴᱮᱜ ᱠᱚ
- brand, packaging, pet snack brand, packaging
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- It's a concept design, therefore it was only developed digitally.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We did not create or develop research for the creation of this project.
- ᱯᱨᱮᱨᱚᱱᱟ
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
