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Galaxy Trail X ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Hu Jijun

Galaxy Trail X ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023

Galaxy Trail X ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

by Hu Jijun

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Galaxy Trail X ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

Galaxy Trail X ᱫᱚ ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱯᱞᱮᱱᱮᱴᱮᱨᱤᱭᱚᱢ ᱥᱟᱶᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱠᱮᱥᱤᱝ ᱫᱚ ᱨᱩᱯᱟ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱢᱮᱴᱟᱞ ᱵᱟᱠᱚᱥ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱤᱨᱠᱚᱬ (ᱴᱨᱟᱭᱮᱝᱜᱚᱞ) ᱨᱩᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱨᱩᱯ ᱫᱚ ᱟᱠᱟᱥ ᱟᱨ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱥᱟᱶ ᱥᱚᱢᱵᱚᱫᱷ ᱛᱟᱦᱮᱸᱱ ᱠᱷᱟᱛᱤᱨ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱪᱮᱯᱴᱮ ᱢᱮᱬᱦᱮᱫ ᱵᱟᱠᱚᱥ ᱠᱚ ᱠᱷᱚᱱ ᱟᱞᱟᱜ, ᱠᱮᱥᱤᱝ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱦᱟᱴᱤᱧ ᱫᱚ ᱢᱤᱫ ᱥᱮᱱᱴᱤᱢᱤᱴᱚᱨ ᱩᱥᱩᱞ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱪᱮᱯᱴᱮ ᱛᱚᱞ ᱠᱷᱚᱱ ᱚᱰᱚᱠ ᱠᱟᱛᱮ ᱤᱯᱤᱞ ᱠᱚ ᱦᱟᱵᱤᱡ ᱥᱮᱴᱮᱨ ᱨᱮᱭᱟᱜ ᱟᱥᱟ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱞᱟᱭᱱᱤᱝ ᱨᱮ ᱯᱞᱟᱥᱴᱤᱠ ᱯᱷᱚᱢ ᱵᱚᱫᱚᱞ ᱛᱮ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱥᱴᱨᱚᱠᱪᱚᱨ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱟᱶᱦᱮᱫ ᱠᱟᱛᱮ ᱚᱞᱚᱜᱚᱜ ᱴᱮᱵᱽ ᱛᱮ ᱠᱮᱴᱮᱡ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱟᱦᱟᱱ ᱜᱚᱸᱫ (ᱜᱞᱩ) ᱵᱟᱭ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 361 ᱴᱮ 312 ᱴᱮ 75 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Galaxy Trail X ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Galaxy Trail X ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging
Length x width x height: 361*312*75mm
Tags
Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology
Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge
Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research
By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration
One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration
2022.7-9, Shanghai
Operation Flow
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