Skip to content
Ranger Visual Identity by Zhang Weiwei

Ranger Visual Identity by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023

Ranger Visual Identity

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

12,000

Verified Award Winner

Verify Award Status for #150972

Colors

The Design

About Ranger Visual Identity

Ranger एना ते ओका होटेल रेयाक् लागित् बानायेन मियां नुतুम बाहा गे, जाहां जाहां सानाम सेटेर सेटेरگাकেন कमी কমাকো সেবা এম'কা। नुतুম बाहा आयমা'क् दो एম'-এম' आगुयিকো ranger ততে দাঙরা কমেয়া, যা'ছু फैंटासी सेरमाकतে बा়ऱेत् आकান मानवी रे। रेंजर मुखड़ा दो मुल गडा बानाव आकतాॲ रुपत्, आর ओना ते बहু ranger साज-सज्जाक चिन्हा'क तयार अकान। ओना चिन्हा'को दो कमी घर आर होटेल आयদाड় रे नित नित लातार माপত बेবহাर অকা, आর গেস্তকো লগে ইনটারেকশন কমাকো লাগিতঅ পুরাও কমী। लोगो दो लेजर फोयल ठापाकतে चापা अकान, ओना ते सतह दो जुदा जुदा दिश् ठाहा ते नेल लेकाते जुदा जुदा शिन दिश़ाव आय।

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Ranger Visual Identity ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ranger Visual Identity ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging
This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags
Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology
The product mainly adopts laser hot stamping process.
Design Challenge
The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research
Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration
The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration
The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow
The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate