Wallrus Design Studio ᱨᱮᱱᱟᱜ Waggner Coffee Kofi Pyakejing ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Waggner Coffee Kofi Pyakejing
Wallrus Design Studio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Wallrus Design Studio
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#151041 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Waggner Coffee Kofi Pyakejing ᱵᱟᱵᱚᱛ ᱛᱮ
Waggner Kofi ge okoy German kofi brand renak lagit ek'a packaging design. Pouch reyak' chitar re purana German dāru jharokako uduk'ta'na, linear style re āṛā'ok'a, ar brand ren cinha central re dohoena. Cinha re mit' meṛhoṁ oṛak'te dhuri em'a ar kofi nu'a, tehen te sereng menaḵ'a, choḍ ale hoṛko akhrig'te tengon' kana ar kofi nu'a doho lagit ek'a referal. Design rotogravure te chapa akana mit' metalized kofi pouch re jaha 100 by 70 by 280 millimeters lekhate mapa akana. Aim kanae brand ko sagai lekhate baḍai akhrig'te bajar re teṅgoṅ' shelf re cinaṅ' lagit'.
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Waggner Coffee Kofi Pyakejing ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Waggner Coffee Kofi Pyakejing ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 100 mm x Depth 70 mm x Height 280 mm
- ᱴᱮᱜ ᱠᱚ
- Coffee, Packaging, German product, Wallrus
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- This product is rotogravure-printing on metalized coffee pouch.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- ᱯᱨᱮᱨᱚᱱᱟ
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Mockup: Wallrus Design Studio
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Matin Mirzaei
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Mockup: Wallrus Design Studio
ᱥᱯᱚᱱᱥᱚᱨᱰ
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