Odaya Home ᱯᱮᱠᱮᱡᱤᱝ by Elena Gamalova is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Odaya Home ᱯᱮᱠᱮᱡᱤᱝ
Client: ODAYA Home
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #151176The Design
About Odaya Home ᱯᱮᱠᱮᱡᱤᱝ
ᱚᱫᱟᱭᱟ ᱦᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱛᱤᱛᱮ ᱥᱤᱞᱟᱹᱣ ᱞᱮᱥ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱟᱲᱮ ᱟᱨ ᱥᱟᱡᱟᱣ ᱠᱚᱣᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱜᱚᱱᱚᱝ ᱫᱚᱦᱚ ᱞᱟᱹᱠᱛᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱢᱚᱭᱩᱨ ᱨᱮᱱᱟᱜ ᱪᱤᱛᱟᱹᱨ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱚᱫᱟᱭᱟ ᱦᱚᱢ ᱨᱮᱱᱟᱜ ᱯᱩᱭᱞᱩ ᱠᱮᱭᱟᱨ ᱟᱨ ᱞᱚᱵᱷ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱨᱮᱱᱟᱜ ᱢᱩᱬ ᱚᱝᱥᱚ, ᱚᱲᱟᱜ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱞᱟᱠᱪᱟᱨᱟᱱ ᱨᱟᱠᱷᱤᱡ ᱠᱟᱱᱟ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱚᱭᱩᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱯᱟᱠᱷᱱᱟ ᱨᱮᱱᱟᱜ ᱠᱚᱸᱭᱮᱸ ᱨᱚᱝ ᱨᱮᱱᱟᱜ ᱱᱟᱹᱬᱤ ᱡᱟᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱮᱥ ᱵᱮᱱᱟᱣ ᱜᱮ ᱢᱚᱱᱮ ᱨᱮ ᱟᱹᱜᱩᱭᱮᱫ ᱠᱟᱱᱟ᱾ ᱜᱤᱯᱷᱴ ᱵᱟᱠᱥᱟ ᱨᱮᱱᱟᱜ ᱰᱷᱟᱠᱟᱱ ᱨᱮᱱᱟᱜ ᱵᱷᱤᱛᱤᱨ ᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱱᱟᱜ ᱠᱟᱛᱷᱟ ᱚᱞ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱟᱥᱮ ᱴᱤᱥᱩ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱱᱟᱜ ᱫᱷᱮᱭᱚᱵᱟᱠᱭᱚ "ᱟᱢ ᱫᱚ ᱱᱚᱸᱰᱮ ᱢᱮᱱᱟᱢ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱚᱲᱟᱜ ᱠᱟᱱᱟ, ᱚᱫᱟᱭᱟ ᱦᱚᱢ" ᱚᱞ ᱟᱠᱟᱱ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱷᱤᱛᱤᱨ ᱨᱮᱱᱟᱜ ᱱᱟᱹᱬᱤ ᱠᱚᱴᱚᱱ ᱥᱮᱴᱤᱱ ᱠᱟᱯᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱠᱚᱢᱚᱞ ᱯᱟᱨᱥᱟᱞ ᱮᱢᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Odaya Home ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Odaya Home ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
- Dimensions & Packaging
- Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm - Tags
- artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
- Production Technology
- Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold. - Design Challenge
- The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies. - Research
- The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
- Inspiration
- The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love. - Project Duration
- The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
- Operation Flow
- The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box. - Patents
- Copyrights belong to Elena Gamalova, 2023.
- Image Credits
- Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home
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