U Series ᱭᱩᱱᱤᱣᱟᱨᱥᱟᱞ ᱢᱟᱞᱪᱚᱨ by Vladimir Zagorac

U Series ᱭᱩᱱᱤᱣᱟᱨᱥᱟᱞ ᱢᱟᱞᱪᱚᱨ by Vladimir Zagorac is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱠᱷᱮᱛᱤ ᱩᱯᱠᱟᱨᱚᱱ Competition Category.

ᱨᱩᱯᱟᱠᱷᱮᱛᱤ ᱩᱯᱠᱟᱨᱚᱱ· 2024

U Series ᱭᱩᱱᱤᱣᱟᱨᱥᱟᱞ ᱢᱟᱞᱪᱚᱨ

by Vladimir Zagorac

Client: FPM Agromehanika

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱠᱷᱮᱛᱤ ᱩᱯᱠᱟᱨᱚᱱ Category

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Colors

The Design

About U Series ᱭᱩᱱᱤᱣᱟᱨᱥᱟᱞ ᱢᱟᱞᱪᱚᱨ

ᱭᱩ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱭᱩᱱᱤᱣᱟᱨᱥᱟᱞ ᱢᱟᱞᱪᱚᱨ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱴᱨᱮᱠᱴᱚᱨ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱢᱮᱥᱤᱱ ᱫᱚ ᱣᱮᱞᱰᱮᱰ ᱤᱥᱴᱤᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱯᱟᱣᱰᱚᱨ-ᱠᱚᱴᱮᱰ ᱥᱮ ᱜᱟᱞᱵᱷᱟᱱᱟᱭᱤᱡᱽᱰ ᱯᱷᱤᱱᱤᱥ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱒᱕᱐, ᱒᱘᱐ ᱟᱨ ᱓᱐᱐ ᱥᱮᱱᱴᱤᱢᱤᱴᱚᱨ ᱠᱟᱹᱢᱤ ᱚᱥᱟᱨ ᱨᱮ ᱧᱟᱢᱚᱜ-ᱟ᱾ ᱦᱟᱭᱰᱨᱚᱞᱤᱠ ᱛᱮ ᱪᱟᱞᱟᱣ ᱥᱟᱭᱤᱰ ᱥᱤᱯᱷᱴ ᱯᱷᱨᱮᱢ ᱫᱟᱨᱟᱭ ᱛᱮ ᱴᱨᱮᱠᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱞᱟᱦᱟ ᱥᱮ ᱛᱟᱭᱚᱢ ᱥᱮᱫ ᱨᱮ ᱞᱟᱜᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱟᱨ ᱥᱠᱤᱰ ᱟᱨ ᱨᱚᱞᱚᱨ ᱛᱮ ᱠᱟᱹᱢᱤ ᱩᱥᱩᱞ ᱫᱚ ᱯᱩᱱ ᱛᱷᱟᱠ ᱨᱮ ᱥᱟᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱢᱤᱫ ᱠᱮᱴᱮᱡ ᱥᱟᱭᱤᱰ ᱢᱟᱥᱠ ᱫᱚ ᱴᱨᱟᱱᱥᱢᱤᱥᱚᱱ ᱮ ᱨᱩᱠᱷᱤᱭᱟᱭᱟ᱾ ᱯᱷᱮᱥᱮᱴᱮᱰ ᱦᱮᱰᱥᱴᱚᱠ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱨᱛᱟᱱᱡᱽ ᱵᱩᱨᱩ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱛᱮᱭᱟᱨ ᱡᱟᱭᱜᱟ ᱥᱩᱨ ᱨᱮᱱᱟᱜ ᱵᱩᱨᱩ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱫᱟᱲᱮ ᱟᱨ ᱠᱮᱴᱮᱡ ᱢᱚᱱᱮ ᱮ ᱩᱫᱩᱜᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

U Series ᱭᱩᱱᱤᱣᱟᱨᱥᱟᱞ ᱢᱟᱞᱪᱚᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ U Series ᱭᱩᱱᱤᱣᱟᱨᱥᱟᱞ ᱢᱟᱞᱪᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The head-stock features a distinct faceted and structurally robust form, which draws inspiration in the shape of Mount Rtanj, at the foot of which the company is located. The form of the reinforced side mask also associates to strength, focus and perseverance, which is the brand motto. Robustness is highlighted with carefully positioned brakes on the top surface, while the impression of orderliness and discipline is achieved by mutually corresponding angles of surfaces visible from the sides, and neat concealed joining.
Dimensions & Packaging: Width: 305cm, Depth: 122cm, Height: 105cm (for 280cm working grip), Weight 1010kg
Tags: Mulcher, Shredder, Dynamics, Strength, Perseverance
Production Technology: Welded steel, powder-coated / galvanized
Design Challenge: The product was redesigned using a streamlined visual language, strong appearance and a character set by the V series. The plan was to reduce errors and minimize the number of operations needed for build, but still achieve an interesting and forward-looking form. Large surfaces and small number of brakes presented a challenge regarding structural stability, especially considering material thickness, which needed to be relatively low, as this everyday product is intended for general usage.
Research: The form features a combination of sharp lines and angled surfaces. The side-view details follow the direction of movement. Special attention was given to the shape and robustness of the head-stock, an important design element that brings character. The new design simplifies the production of skids and the side mask, which also play a role in the dynamic look of the product. The front and back elements were moved further apart so the machine complies to the latest CE certification rules.
Inspiration: The U mulcher series is a continuation of a complete redesign of the product portfolio. The aim is to use the latest technologies and superior quality of workmanship with a design language started by the V series. The appearance of the machine follows the redesigned logo, with features that strongly unite sharp motion-oriented lines, large flat surfaces, and distinctive details. Corresponding bold graphics potentiate the main directions of the form and emphasize dynamics.
Project Duration: The project lasted for several months, and was done in Belgrade and Boljevac
Operation Flow: The machine has a multifunctional hydraulically operated side shift attachment frame, with changeable direction of usage, for placement at the front or back of the tractor. The working height can be set in four increments using both skids and the roller. The transmission is protected from accidental impacts with a reinforced side mask, while the rotor is protected with a characteristically shaped side cover. Three working grips are available - 250, 280, and 300cm.
Patents: Copyrights belong to FPM Agromehanika 2022
Image Credits: Vladimir Zagorac