Mohsen Koofiani ᱨᱮᱱᱟᱜ Pavanpet ᱡᱤᱞ ᱡᱟᱱᱚᱣᱟᱨ ᱡᱚᱢᱟᱜ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Pavanpet ᱡᱤᱞ ᱡᱟᱱᱚᱣᱟᱨ ᱡᱚᱢᱟᱜ
Mohsen Koofiani ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Pavanpet
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#151937 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pavanpet ᱡᱤᱞ ᱡᱟᱱᱚᱣᱟᱨ ᱡᱚᱢᱟᱜ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱫᱷᱟᱨᱚᱱ ᱞᱮᱠᱟᱛᱮ, ᱢᱟᱹᱱᱢᱤ ᱠᱚ ᱡᱤᱞ ᱡᱟᱱᱚᱣᱟᱨ ᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱟᱨ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱞᱮᱠᱟᱛᱮ ᱢᱟᱱᱟᱣ ᱠᱚᱣᱟ, ᱚᱱᱟᱛᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱟᱨᱴᱩᱱ ᱞᱮᱠᱟᱱᱟ᱾ ᱪᱮᱦᱨᱟ ᱠᱚᱣᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱫᱚ ᱧᱮᱞᱚᱜ ᱥᱟᱶ ᱡᱚᱯᱚᱲᱟᱣ ᱢᱚᱡᱽᱵᱩᱛ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱢᱤᱫ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱫᱷᱟᱹᱨᱛᱤ ᱛᱮᱭᱟᱨᱟ᱾ ᱚᱱᱟ ᱠᱷᱟᱹᱛᱤᱨ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱩᱥᱟᱹᱨᱟ ᱟᱨ ᱟᱥᱚᱞ ᱧᱮᱞ ᱡᱚᱯᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱡᱟᱱᱚᱣᱟᱨ ᱠᱚᱣᱟᱜ ᱢᱩᱦᱤᱸ ᱠᱚ ᱟᱹᱰᱤ ᱨᱮᱸᱜᱮᱡ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱟᱨ ᱩᱱᱠᱩ ᱨᱮᱱᱟᱜ ᱨᱟᱹᱥᱠᱟᱹ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹᱛᱮ ᱥᱟᱯᱷᱟ ᱧᱮᱞ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱚᱨᱥᱚᱝ ᱩᱱᱠᱩ ᱪᱮᱫ ᱥᱚᱫᱚᱨᱮᱫ ᱠᱟᱱᱟ᱾ ᱵᱤᱱᱤᱰ ᱠᱚᱞᱚᱨ ᱵᱮᱵᱷᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱩᱫᱽᱫᱮᱥ ᱨᱮᱱᱟᱜ ᱵᱟᱹᱲᱛᱤ ᱵᱩᱡᱷᱟᱹᱣ ᱛᱮᱭᱟᱨᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pavanpet ᱡᱤᱞ ᱡᱟᱱᱚᱣᱟᱨ ᱡᱚᱢᱟᱜ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pavanpet ᱡᱤᱞ ᱡᱟᱱᱚᱣᱟᱨ ᱡᱚᱢᱟᱜ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- W: 200 mm
H: 400 mm
D: 80 mm - ᱴᱮᱜ ᱠᱚ
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Matte three-layer packaging with aluminum
printing method: rotogravure - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- ᱯᱨᱮᱨᱚᱱᱟ
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Illustrator / Creator: Mohsen Koofiani
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
