Hui Tu ᱨᱮᱱᱟᱜ Kanpai ᱠᱟᱱᱯᱟᱭ - ᱥᱤᱴᱨᱟᱥ ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Kanpai ᱠᱟᱱᱯᱟᱭ - ᱥᱤᱴᱨᱟᱥ ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Hui Tu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hungkung University
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152030 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kanpai ᱠᱟᱱᱯᱟᱭ - ᱥᱤᱴᱨᱟᱥ ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱟᱱᱯᱟᱭ ᱚᱠᱟ ᱛᱟᱭᱛᱩᱝ ᱥᱷᱚᱦᱚᱨ (ᱛᱟᱭᱣᱟᱱ) ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱢᱤᱫ ᱥᱤᱴᱨᱟᱥ ᱞᱤᱠᱩᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱛᱟᱭᱛᱩᱝ ᱥᱷᱚᱦᱚᱨ ᱛᱟᱭᱣᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱟᱝ ᱥᱤᱴᱨᱟᱥ ᱵᱟᱛᱩᱨ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱟᱦᱮᱸᱸᱚ ᱮᱴᱠᱮ ᱟᱛᱟᱶ ᱥᱤᱴᱨᱟᱥ ᱞᱤᱠᱩᱨ ᱚᱱᱚᱲᱟᱜ ᱠᱟᱱ, ᱚᱱᱟᱛᱮ ᱡᱩᱛᱩ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫ ᱱᱟᱶᱟ ᱡᱚᱠᱷᱚ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱡᱩᱛᱩ ᱠᱟᱱᱯᱟᱭ ᱨᱮᱭᱟᱜ ᱟᱨᱛ ᱥᱮᱴᱮᱨ ᱨᱮ "ᱵᱚᱛᱚᱢ ᱟᱯ" ᱟᱨ ᱮᱱᱟ ᱢᱤᱫ ᱦᱚᱨᱯᱚᱨᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱱ ᱠᱟᱱᱟ ᱾ ᱴᱟᱱᱠᱟᱱ ᱟᱨ ᱯᱚᱱᱠᱟᱱ ᱥᱤᱴᱨᱟᱥ ᱵᱟᱨᱮᱱ ᱨᱮᱭᱟᱜ ᱡᱤᱚᱢᱮᱴᱨᱤᱠ ᱛᱟᱵᱤᱨ ᱠᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱟᱭᱠᱚᱱ ᱠᱚ ᱴᱷᱮᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱥᱤᱴᱨᱟᱥ ᱵᱟᱛᱟ ᱨᱮᱭᱟᱜ ᱴᱮᱠᱥᱴᱟᱨ ᱵᱟᱝ ᱯᱩᱨᱟ ᱜᱞᱮᱡᱤᱝ ᱟᱨ ᱯᱟᱸᱪᱤᱝ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱛᱮ ᱩᱫᱩᱠ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱚᱠᱟ ᱒᱐ ᱟᱨ ᱒᱐ ᱟᱨ ᱒᱔᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kanpai ᱠᱟᱱᱯᱟᱭ - ᱥᱤᱴᱨᱟᱥ ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kanpai ᱠᱟᱱᱯᱟᱭ - ᱥᱤᱴᱨᱟᱥ ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 80 x 80 x 240 mm
- ᱴᱮᱜ ᱠᱚ
- Citrus Liqueur, Cheers, Taichung, Shi Gang.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- pet three dimensional printing, partial glazing & punching.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
- ᱯᱨᱮᱨᱚᱱᱟ
- Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Chill, Twist-off and Kanpai.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights Hui Tu, 2022.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
