Mohsen Koofiani ᱨᱮᱱᱟᱜ Hernuta Day ᱥᱩᱠᱟᱹ ᱡᱚᱜ ᱯᱮᱠᱮᱡᱤᱧ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Hernuta Day ᱥᱩᱠᱟᱹ ᱡᱚᱜ ᱯᱮᱠᱮᱡᱤᱧ
Mohsen Koofiani ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hernuta Day
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152050 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hernuta Day ᱥᱩᱠᱟᱹ ᱡᱚᱜ ᱯᱮᱠᱮᱡᱤᱧ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱧ ᱨᱮ, ᱢᱤᱥᱴᱚᱨ ᱦᱮᱨᱱᱩᱴᱟ ᱪᱚᱨᱤᱛᱨᱚ ᱫᱚ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱧ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱥᱚᱞ ᱜᱩᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱪᱤᱴᱤ ᱡᱚ ᱫᱩᱱᱤᱭᱟᱹ ᱨᱮ ᱢᱤᱫ ᱥᱟᱦᱚᱥᱤᱠ ᱪᱚᱨᱤᱛᱨᱚ ᱠᱟᱱᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱮᱴᱟᱜ ᱜᱩᱱᱠᱚ ᱨᱮ ᱯᱮᱠᱮᱡᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱚᱨᱚᱞ ᱛᱟ (ᱯᱩᱸᱰ ᱯᱟᱹᱪᱷᱟ ᱥᱟᱶ ᱜᱚᱲᱚᱜ ᱨᱮᱱᱟᱜ ᱚᱥᱚᱞ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱞᱯᱚᱱᱟ ᱞᱮᱠᱟᱛᱮ ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ) ᱥᱮᱞᱮᱫ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱡᱷᱚᱛᱚ ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱢᱤᱫ ᱥᱟᱦᱚᱥᱤᱠ ᱠᱟᱹᱦᱱᱤ ᱞᱟᱹᱭᱟ ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ, ᱟᱢ ᱪᱤᱨᱜᱟᱹᱞ ᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱯᱮᱠᱮᱡᱽ ᱠᱚ ᱧᱮᱞᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hernuta Day ᱥᱩᱠᱟᱹ ᱡᱚᱜ ᱯᱮᱠᱮᱡᱤᱧ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hernuta Day ᱥᱩᱠᱟᱹ ᱡᱚᱜ ᱯᱮᱠᱮᱡᱤᱧ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
- ᱴᱮᱜ ᱠᱚ
- Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Creating an attractive character with high capabilities that will surprise the viewer with activities.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. - ᱯᱨᱮᱨᱚᱱᱟ
- Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
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