Ings ᱪᱟᱢ ᱥᱮᱵᱟ ᱯᱮᱠᱮᱡᱤᱝ by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Ings ᱪᱟᱢ ᱥᱮᱵᱟ ᱯᱮᱠᱮᱡᱤᱝ
Client: Ings Yingshu Group
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #152173The Design
About Ings ᱪᱟᱢ ᱥᱮᱵᱟ ᱯᱮᱠᱮᱡᱤᱝ
Ings ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱡᱟᱦᱟᱯᱮ ᱪᱟᱢ ᱥᱮᱵᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱠᱚᱨᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱤᱫ ᱵᱩᱞᱮᱴ ᱨᱚᱲ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟ ᱪᱟᱢ ᱨᱮᱭᱟᱜ ᱦᱟᱸᱰᱤᱡ ᱥᱟᱦᱛᱟ ᱛᱟᱦᱮᱸᱱ ᱠᱚᱨᱮ ᱥᱮᱴᱮᱨ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱨᱩᱯᱚᱠ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱟᱨᱠᱤᱴᱮᱠᱴᱟᱨᱟᱞ ᱴᱮᱠᱱᱤᱠ ᱠᱚ ᱢᱤᱫ ᱵᱟᱦᱩ-ᱰᱤᱢᱮᱱᱥᱚᱱᱟᱞ ᱯᱨᱮᱡᱮᱱᱴᱮᱥᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱯᱷᱮᱥᱟᱱᱟᱞ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱚᱠᱛᱚ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱢᱩᱞ ᱞᱚᱜᱚ ᱯᱟᱦᱴᱟ ᱠᱟᱛᱮ ᱥᱚᱡᱷᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱛᱮ ᱡᱟᱡᱟᱶ ᱟᱨ ᱡᱟᱡᱟᱶ ᱯᱨᱚᱰᱚᱠᱴ ᱴᱟᱭᱯ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱤᱪᱟᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱮᱞᱤᱢᱮᱱᱴ ᱠᱚ ᱯᱷᱟᱨᱪᱟ ᱛᱟᱦᱮᱸ ᱪᱟᱞᱟᱜ ᱾ ᱯᱞᱟᱥᱴᱤᱠ ᱵᱟᱹᱱ ᱡᱤᱯᱟᱨᱰ ᱠᱩᱨᱤᱭᱟᱨ ᱵᱚᱠᱥ ᱠᱚ ᱟᱰᱷᱮᱥᱤᱵᱷ ᱜᱩᱞᱩ ᱵᱚᱫᱚᱞ ᱮᱢ ᱟᱠᱟᱱᱟ, FSC-ᱥᱟᱹᱨᱛᱤᱯᱷᱟᱭᱮᱰ ᱦᱚᱱᱤᱠᱚᱢᱵ ᱠᱟᱜᱚᱡ ᱥᱚᱠ ᱮᱵᱥᱚᱨᱯᱥᱚᱱ ᱮᱢ ᱮᱭ ᱟ, ᱟᱨ ᱥᱳᱭ ᱥᱭᱟᱦᱤ ᱰᱤᱜᱨᱮᱰᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱥᱟᱦᱟᱭ ᱮᱭᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Ings ᱪᱟᱢ ᱥᱮᱵᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ings ᱪᱟᱢ ᱥᱮᱵᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
- Dimensions & Packaging
- Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g - Tags
- Love Self, Nature, Real, Science, Technology
- Production Technology
- In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
- Design Challenge
- With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
- Research
- After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
- Inspiration
- The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
- Project Duration
- The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
- Operation Flow
- The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
- Image Credits
- Photographer Ings, shanghai, 2022
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