Pazhu Winery ᱨᱮᱠᱟᱛ ᱠᱟᱹᱢᱤ: ᱚᱸᱜᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Pazhu Winery ᱨᱮᱠᱟᱛ ᱠᱟᱹᱢᱤ: ᱚᱸᱜᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
by Yanhui Zhang
Client: Wuhan PUFINE Creative Technology Co., Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #152702The Design
About Pazhu Winery ᱨᱮᱠᱟᱛ ᱠᱟᱹᱢᱤ: ᱚᱸᱜᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: ᱯᱟᱡᱩ ᱣᱟᱭᱤᱱᱚᱨᱤ ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱛᱤᱵᱮᱴ ᱨᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱡᱟᱲᱩ ᱚᱸᱜᱩᱨ ᱨᱮᱱᱟᱜ ᱮᱴᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱵᱚᱠᱚᱥ ᱠᱚ ᱯᱚᱴᱟᱞᱟ ᱯᱟᱲᱟᱣ ᱨᱮᱱᱟᱜ ᱟᱨᱠᱤᱴᱮᱠᱴᱥᱟᱨᱟᱞ ᱴᱩᱸᱰᱟᱹᱜ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱚᱠᱚᱨ-ᱟᱨᱟᱜ ᱟᱨ ᱫᱤᱸ ᱦᱟᱨᱤᱫ ᱨᱚᱝ ᱠᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱠᱚ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱯᱤᱤᱴᱤ (PET) ᱞᱮᱵᱮᱞ ᱡᱟᱦᱟᱸ ᱥᱟᱭᱟᱛ ᱨᱚᱝ ᱨᱮᱱᱟᱜ ᱟᱞᱴᱨᱟᱣᱟᱭᱚᱞᱮᱴ ᱪᱷᱟᱯᱟᱭ ᱯᱨᱚᱥᱮᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱥᱟᱦᱛᱟ ᱚᱨ ᱫᱩᱣᱟ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ, ᱡᱚᱦᱟᱨ ᱫᱷᱚᱡᱟ ᱠᱚ, ᱡᱟᱲᱩ ᱵᱮᱞ ᱠᱚ ᱟᱨ ᱡᱟᱭᱜᱟ ᱠᱷᱚᱱᱚᱱ ᱡᱟᱱᱟᱣᱟᱨ ᱠᱚ ᱚᱱᱚᱲ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ ᱾ ᱮᱱᱮᱢ ᱩᱱᱠᱩ 3716 ᱟᱨᱮᱭᱟ ᱣᱟᱭᱤᱱᱚᱨᱤ ᱨᱮᱱᱟᱜ ᱩᱸᱪᱟᱹᱭ (ᱟᱞᱴᱤᱴᱭᱩᱰ) ᱨᱮᱭᱟᱜ ᱠᱚ ᱾ ᱡᱩᱭᱟᱹ ᱪᱮᱛᱟᱱ ᱨᱮ ᱡᱚᱠᱷᱟᱹ ᱡᱟᱠᱟᱛ ᱦᱩᱭᱩᱜᱼᱟ, ᱚᱲᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱮᱫᱟ ᱠᱩᱲᱤ ᱠᱚ ᱨᱮᱱᱟᱜ ᱟᱠᱟᱨ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱩᱯᱷᱟᱨ ᱵᱚᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱯ 112 ᱵᱟᱭ 112 ᱵᱟᱭ 380 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Pazhu Winery ᱨᱮᱠᱟᱛ ᱠᱟᱹᱢᱤ: ᱚᱸᱜᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pazhu Winery ᱨᱮᱠᱟᱛ ᱠᱟᱹᱢᱤ: ᱚᱸᱜᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Dimensions & Packaging
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Tags
- Tibet, extremely high altitude, national features, Pazhu Winery
- Production Technology
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Design Challenge
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Research
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
- Team Members
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang
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