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Serum ᱨᱩᱯ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱᱴᱟ by Andromachi Kakava

Serum ᱨᱩᱯ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱᱴᱟ by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024

Serum ᱨᱩᱯ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱᱴᱟ

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Colors

The Design

About Serum ᱨᱩᱯ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱᱴᱟ

ᱜᱨᱟᱸᱰ ᱯᱨᱤᱠᱥ ᱡᱷᱚᱸᱰᱟ ᱥᱟᱶ ᱱᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱫᱚᱨᱥᱚᱱ ᱫᱚ ᱜᱚᱱᱚᱝ ᱥᱟᱢᱟᱱ ᱨᱮᱭᱟᱜ ᱡᱷᱩᱲᱤ ᱵᱤᱨᱩᱫᱷ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱜᱚᱴᱤ ᱟᱨ ᱠᱟᱹᱢᱤᱠᱚᱨᱚᱢ ᱵᱟᱵᱚᱛ ᱠᱟᱛᱷᱟ ᱩᱫᱩᱠᱮᱫᱼᱟ᱾ ᱢᱟᱹᱱᱢᱤ ᱦᱚᱲᱢᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱜᱚᱱᱚᱝ ᱥᱟᱢᱟᱱ ᱨᱮᱭᱟᱜ ᱫᱚᱦᱲᱟ ᱵᱮᱱᱟᱣ ᱥᱚᱠᱛᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱨ ᱟᱨ ᱜᱚᱴᱤ ᱪᱤᱱᱛᱟᱹᱣ ᱫᱚ ᱱᱚᱶᱟ ᱫᱤᱥᱚᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱤᱞᱦᱟᱹᱢ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱚᱱᱟ ᱫᱟᱲᱮ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ, ᱜᱨᱟᱸᱰ ᱯᱨᱤᱠᱥ ᱨᱮᱭᱟᱜ ᱦᱮᱱᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱪᱮᱠ ᱡᱷᱚᱸᱰᱟ ᱠᱷᱚᱱ ᱤᱞᱦᱟᱹᱢ ᱦᱟᱛᱟᱣ ᱞᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱚᱱᱚᱝ ᱥᱟᱢᱟᱱ ᱛᱤᱡᱩ ᱛᱮ ᱦᱚᱲᱢᱚ ᱨᱟᱠᱷᱟᱣ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱪᱤᱱᱦᱟᱹᱭᱮᱫᱼᱟ᱾ ᱠᱟᱹᱢᱤ ᱯᱚᱨᱚᱵᱽ ᱨᱮᱭᱟᱜ ᱡᱷᱚᱛᱚ ᱠᱷᱚᱱ ᱟᱸᱴ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱪᱷᱟᱯᱟᱠᱷᱟᱱᱟ ᱥᱟᱶ ᱡᱩᱜᱽ ᱠᱟᱹᱢᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱨᱩᱯᱟᱹ ᱵᱟᱠᱚᱥ ᱪᱮᱛᱟᱱ ᱨᱮ ᱮᱢᱵᱚᱥ ᱠᱟᱹᱢᱤ ᱥᱤᱫ ᱞᱟᱹᱜᱤᱫ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Serum ᱨᱩᱯ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱᱴᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Serum ᱨᱩᱯ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging
Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags
cosmetics, frezyderm, serum, silver, packaging
Production Technology
The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge
The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research
Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration
The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration
The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow
Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members
George Ziakas
Andromachi Kakava

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