Zhejiang Gongshang University ᱨᱮᱱᱟᱜ Taishun City ᱵᱨᱮᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Taishun City ᱵᱨᱮᱸᱰ ᱯᱟᱨᱠᱚᱢ
Zhejiang Gongshang University ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Taishun County People's Government
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152814 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Taishun City ᱵᱨᱮᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱛᱟᱭᱥᱩᱱ ᱥᱚᱦᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱵᱨᱮᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱚᱦᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱩᱭᱮᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱨᱮᱠᱷᱟ ᱠᱚ ᱥᱚᱦᱚᱨ ᱧᱩᱛᱩᱢ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱟᱣ ᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱟᱭᱢᱟ ᱟᱨ ᱠᱚᱢ ᱡᱤᱱᱤᱥ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱯᱩᱸᱰᱤ ᱡᱟᱭᱜᱟ ᱠᱚ ᱚᱠᱛᱚ ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱮᱲᱦᱟᱹ ᱵᱤᱨᱤᱫ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱪᱤᱱᱦᱟᱹ ᱟᱠᱚ ᱨᱮᱠᱷᱟ ᱟᱨ ᱨᱩᱯ ᱨᱮᱭᱟᱜ ᱵᱚᱫᱚᱞ ᱛᱮ ᱦᱚᱨᱟ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱮ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱵᱮᱵᱚᱦᱟᱨ ᱨᱮ ᱡᱟᱦᱟᱸ ᱥᱮᱫ ᱴᱷᱮᱸ ᱪᱤᱱᱦᱟᱹ ᱡᱟᱱᱚᱜ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱛᱟᱨᱟᱹᱭ ᱟᱠᱟᱱᱟ ᱾ ᱵᱮᱠᱴᱚᱨ ᱯᱟᱨᱠᱚᱢ ᱠᱚ ᱛᱮ ᱞᱚᱜᱚ ᱚᱠᱛᱚ ᱢᱟᱯ ᱨᱮ ᱦᱟᱛᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱵᱤᱡᱮᱱᱮᱥ ᱠᱟᱨᱰ ᱠᱷᱚᱱ ᱟᱭᱢᱟ ᱨᱮᱭᱟᱜ ᱟᱰᱣᱟᱨᱴᱟᱭᱡᱤᱝ ᱡᱟᱠᱟᱛ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱾ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱵᱨᱮᱸᱰ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱟᱨ ᱵᱟᱭᱚᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Taishun City ᱵᱨᱮᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Taishun City ᱵᱨᱮᱸᱰ ᱯᱟᱨᱠᱚᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation). - ᱴᱮᱜ ᱠᱚ
- Culture, innovation, sustainability, inclusiveness,City Brand
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
- ᱯᱨᱮᱨᱚᱱᱟ
- In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Kan Zhao
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Designer: Zhao Kan
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
