Zhejiang Gongshang University ᱨᱮᱱᱟᱜ Haiyan Smart Home Competition ব্রেণ্ড আইডেণ্টিটি ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Haiyan Smart Home Competition ব্রেণ্ড আইডেণ্টিটি
Zhejiang Gongshang University ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Haiyan County People's Government
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152972 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Haiyan Smart Home Competition ব্রেণ্ড আইডেণ্টিটি ᱵᱟᱵᱚᱛ ᱛᱮ
হাইয়ান কাউন্টিরে হয় লেনা এল উদপুরুইঃ ডिজाइनरেন প्रोगाम रेया़ लागित ठाब्ना बाड़ाय़ এম बाब्दाक् आको ব্রেণ্ড আইডেণ্টিটি रेखा हाइयान स्मार्ट होम कमपिटिशन।मूल भिजुअलरे रोटेट आर मोड़ो जाहाय़ थ्री-डाइমেনশনাল ওরা़ रुपा़ इस्तेমাল আক়ানা। ওয়া বদল হ়অ रूपते बदल आर होड़ आदरेयाक् जीवनरे स्मार्ट टেকনোলজিয়াক् जाहाग़्ते हुयु ना बनावटियाक् गाड़ो कातयाच् आको।টেকনোলজি हाराय়ेन रंगको এই থিমকে সাপোর্ট এম আকান।গ্রাফিক্স्को ভেক্টর আর্টওয়ার্ক লেখাতে বনাক়ানা, ओना काठिन ओड़ाक् जाहाग़ जाहाग़ रे रोसोड़ चोखा तायोम आर आबाद माध्यमरेयाक् भिन्न भिन्न দিশোম মোড়ো লাগিতেয় হুয়ু কানা।आबेदनको रे मेनाःआ जायगा ইনস্টলেশন, পোস্টার, ব্রোচ आर কাপ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Haiyan Smart Home Competition ব্রেণ্ড আইডেণ্টিটি ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Haiyan Smart Home Competition ব্রেণ্ড আইডেণ্টিটি ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
- ᱴᱮᱜ ᱠᱚ
- Smart home, visual image design, technology and home, reconstruction, twisted extension
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
- ᱯᱨᱮᱨᱚᱱᱟ
- Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Kan Zhao
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Designer: Kan Zhao
ᱥᱯᱚᱱᱥᱚᱨᱰ
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