ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Yuejun Chen ᱨᱮᱱᱟᱜ Guyuelongshan ᱪᱟᱭᱱᱤᱡᱽ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱯᱩᱭᱴᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

Yuejun Chen ᱨᱮᱱᱟᱜ Guyuelongshan ᱪᱟᱭᱱᱤᱡᱽ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱯᱩᱭᱴᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024

Guyuelongshan ᱪᱟᱭᱱᱤᱡᱽ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱯᱩᱭᱴᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

Yuejun Chen ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Shenzhen Red Deer Cultural Creative Design Co., LTD

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#153976 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Guyuelongshan ᱪᱟᱭᱱᱤᱡᱽ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱯᱩᱭᱴᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱜᱩᱭᱩᱮᱞᱚᱝᱥᱟᱱ ᱫᱚ ᱡᱷᱮᱡᱤᱭᱟᱝ, ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱪᱟᱭᱱᱤᱡᱽ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱚᱥᱤ ᱫᱚ ᱢᱟᱨᱮ ᱯᱟᱨᱚᱢᱤᱭᱟᱹ ᱛᱚᱨᱡᱚᱢᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱨᱮ ᱠᱚᱢ ᱟᱞᱠᱚᱦᱚᱞ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱧᱩ ᱡᱤᱱᱤᱥ ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱫᱤᱱᱟᱹᱢ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱠᱷᱟ ᱜᱮᱭᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱪᱟᱭᱱᱤᱡᱽ ᱵᱩᱨᱩ ᱫᱚᱨᱮᱭᱟ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱱᱟᱜ ᱥᱚᱨᱮᱥ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱤᱱᱤᱥ ᱫᱚᱦᱚ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱛᱮ ᱵᱩᱨᱩ, ᱫᱟᱜ ᱟᱨ ᱵᱮᱲᱟ ᱦᱟᱹᱥᱩᱨ ᱠᱚ ᱩᱫᱩᱜᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱢᱟᱨᱮ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱱᱟᱜ ᱥᱟᱫᱟ ᱧᱮᱞᱚᱜ ᱱᱟᱶᱟ ᱮᱦᱚᱵ ᱟᱨ ᱯᱩᱨᱟᱹᱵ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱱᱟᱶᱟ ᱛᱚᱨᱡᱚᱢᱟ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱽ ᱨᱮᱱᱟᱜ ᱚᱥᱟᱨ ᱫᱚ ᱳᱺᱴ᱐ ᱢᱤᱢᱤ, ᱜᱮᱫᱮᱨ ᱑᱓᱐ ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ ᱑᱕᱐ ᱢᱤᱢᱤ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Guyuelongshan ᱪᱟᱭᱱᱤᱡᱽ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱯᱩᱭᱴᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Guyuelongshan ᱪᱟᱭᱱᱤᱡᱽ ᱪᱟᱩᱞᱮ ᱨᱚᱥᱤ ᱯᱩᱭᱴᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Width :340 mm x Depth :130 mm x height :150 mm
ᱴᱮᱜ ᱠᱚ
Chinese liquor, Oriental aesthetics, packaging design, illustration
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
ᱯᱨᱮᱨᱚᱱᱟ
Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ