Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ by Peter Morvai is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ
by Peter Morvai
Client: Seven Hills Distillery
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 32,203
- Verified Award Winner
- Verify Award Status for #154561
The Design
About Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ
ᱯᱷᱩᱨᱢᱤᱱᱴ ᱵᱷᱚᱰᱠᱟ ᱫᱚ ᱟᱝᱜᱩᱨ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱵᱷᱚᱰᱠᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱥᱮᱵᱷᱮᱱ ᱦᱤᱞᱥ ᱰᱤᱥᱴᱤᱞᱟᱨᱤ ᱫᱚ ᱥᱮᱨᱢᱟ ᱨᱮ ᱮᱠᱷᱮᱱ ᱘᱐᱐ ᱠᱷᱚᱱ ᱑᱐᱐᱐ ᱵᱚᱛᱚᱞ ᱜᱮ ᱛᱮᱭᱟᱨᱮᱫᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱵᱷᱚᱰᱠᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱹᱨᱤᱜᱚᱨᱤ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱥᱯᱤᱨᱤᱴ ᱨᱮᱭᱟᱜ ᱥᱟᱯᱷᱟ ᱟᱨ ᱚᱱᱟᱨᱮᱭᱟᱜ ᱟᱝᱜᱩᱨ ᱵᱩᱱᱤᱭᱟᱫ ᱩᱫᱩᱜᱟᱭ᱾ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱥᱟᱢᱟᱝ ᱞᱮᱵᱮᱞ ᱨᱮ ᱟᱞᱜᱟ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱯᱷᱟ ᱧᱮᱞᱚᱜᱼᱟᱭ᱾ ᱠᱟᱺᱪ ᱪᱮᱛᱟᱱ ᱨᱮ ᱥᱠᱨᱤᱱ ᱪᱷᱟᱯᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱟᱝᱜᱩᱨ ᱥᱟᱠᱟᱢ ᱱᱮᱛᱟᱨᱟᱜ ᱫᱷᱟᱨᱟ ᱛᱮ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟᱭ᱾ ᱡᱚᱠᱷᱚᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱨᱮᱡ ᱛᱟᱦᱮᱱᱟ, ᱫᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ ᱞᱮᱱᱥ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤᱭᱟᱭ ᱟᱨ ᱦᱩᱰᱤᱧ ᱦᱩᱰᱤᱧ ᱠᱟᱛᱷᱟᱠᱚ ᱨᱮ ᱰᱮᱯᱛᱷ ᱥᱮᱞᱮᱫᱟᱭ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱓᱔᱐ ᱢᱤᱢᱤ ᱟᱨ ᱚᱥᱟᱨ ᱘᱐ ᱢᱤᱢᱤ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product. - Dimensions & Packaging
- Height: 340 mm
Width: 80 mm - Tags
- graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
- Research
- The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
- Inspiration
- The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
- Project Duration
- Started and finished in Budapest at the end of 2022.
- Operation Flow
- As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
- Team Members
- art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai - Image Credits
- Images: Bence Boldogh
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