Hai Zhu ᱨᱮᱱᱟᱜ The Drum of Heaven and Earth ᱥᱩᱨᱟᱹ ᱠᱳᱴᱷᱚ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
The Drum of Heaven and Earth ᱥᱩᱨᱟᱹ ᱠᱳᱴᱷᱚ
Hai Zhu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shanxi Fenyangwang Wine Industry Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#154724 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Drum of Heaven and Earth ᱥᱩᱨᱟᱹ ᱠᱳᱴᱷᱚ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱳᱨᱚᱜ ᱟᱨ ᱚᱛᱮ ᱨᱮᱭᱟᱜ ᱰᱷᱚᱞ ᱡᱟᱦᱟᱱ 25 ᱠᱮᱡᱤ ᱨᱮᱭᱟᱜ ᱪᱟᱭᱱᱤᱡ ᱵᱟᱭᱡᱤᱭᱩ (Baijiu) ᱮᱴᱠᱟᱛᱮ ᱞᱟᱹᱜᱤᱛ ᱡᱟᱨ ᱠᱳᱴᱷᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱟᱠᱟᱨ ᱠᱳ ᱴᱟᱝ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱞᱲᱟᱭ ᱰᱷᱚᱞ ᱞᱮᱠᱟ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱱ ᱛᱟᱝ ᱵᱚᱝᱥᱚ ᱨᱮᱭᱟᱜ ᱥᱮᱱᱟᱯᱚᱛᱤ ᱜᱩᱣᱚ ᱡᱤᱭᱤ (Guo Ziyi) ᱨᱮᱭᱟᱜ ᱰᱷᱚᱞ ᱠᱷᱚᱱ ᱩᱛᱟᱹᱲ ᱵᱚᱸ ᱦᱳᱭᱮᱱᱟ ᱾ ᱩᱭᱦᱟᱨ ᱟᱠᱟᱛᱮ ᱛᱩᱠᱩ ᱠᱟᱱᱟ ᱫᱨᱟᱜᱚᱱ ᱟᱨ ᱯᱤᱠᱥᱤᱭᱩ (Pixiu), ᱪᱟᱭᱱᱤᱡ ᱯᱚᱨᱚᱢᱯᱚᱨᱟ ᱨᱮᱭᱟᱜ ᱥᱩᱵᱷᱠᱟᱢᱚᱱᱟ ᱡᱟᱱᱣᱟᱨ ᱠᱳ, ᱟᱨ ᱴᱤᱠᱟ ᱚᱛᱮ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱚᱠᱟ ᱛᱤᱱ ᱛᱮ ᱟᱹᱨᱟᱹᱲ ᱫᱟᱲᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱨᱮᱠᱚᱨᱰ (relief) ᱛᱮ ᱛᱤᱭᱩ ᱛᱮ ᱩᱫᱩᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱥᱚᱱᱟ ᱚᱛᱟᱭ ᱟᱨ ᱩᱭᱦᱟᱨ ᱠᱟᱛᱮ ᱩᱯᱚᱨ ᱴᱷᱚᱸ ᱥᱟᱶᱛᱮ ᱢᱟᱲᱟᱝ ᱴᱮᱠᱥᱴᱤᱚᱨ ᱩᱫᱩᱜ ᱫᱟᱲᱮᱭᱟᱜᱟ ᱾ ᱵᱟᱨ ᱯᱟᱥᱮ ᱨᱮᱭᱟᱜ ᱰᱷᱚᱞ ᱵᱟᱲᱟᱭ ᱠᱳ ᱠᱚ ᱫᱚᱴᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱞᱮᱠᱷᱟᱛᱮ ᱦᱚᱪᱚ ᱫᱟᱲᱮᱭᱟᱜᱟ, ᱚᱱᱟ ᱛᱮ ᱮᱴᱠᱟᱛ ᱦᱟᱴᱤᱧ ᱦᱟᱴᱤᱧ ᱛᱮ ᱵᱟᱸᱴᱤ ᱫᱟᱲᱮᱭᱟᱜᱟ ᱾ ᱠᱳᱴᱷᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱯ 565 ᱟᱨ 209 ᱟᱨ 742 ᱢᱤᱢᱤ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Drum of Heaven and Earth ᱥᱩᱨᱟᱹ ᱠᱳᱴᱷᱚ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Drum of Heaven and Earth ᱥᱩᱨᱟᱹ ᱠᱳᱴᱷᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- product dimensions, 565 mm x 209 mm x 742 mm
- ᱴᱮᱜ ᱠᱚ
- Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
- ᱯᱨᱮᱨᱚᱱᱟ
- Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Hai Zhu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
