Hu Wan, Li Jianpeng and Shi Xiaoxia ᱨᱮᱱᱟᱜ Sheng Ming Yue ᱪᱟᱸᱫᱚ ᱡᱤᱞᱤᱧ ᱥᱟᱹᱜᱩᱱ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Sheng Ming Yue ᱪᱟᱸᱫᱚ ᱡᱤᱞᱤᱧ ᱥᱟᱹᱜᱩᱱ ᱵᱟᱠᱚᱥ
Hu Wan, Li Jianpeng and Shi Xiaoxia ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Netease Yanxuan Trading Co. Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#154809 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sheng Ming Yue ᱪᱟᱸᱫᱚ ᱡᱤᱞᱤᱧ ᱥᱟᱹᱜᱩᱱ ᱵᱟᱠᱚᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱛᱟᱞᱟ ᱥᱤᱛᱩᱝ ᱯᱟᱨᱟᱵᱽ ᱨᱮ, ᱥᱟᱹᱜᱩᱱ ᱟᱨ ᱱᱤᱡᱮ ᱡᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱪᱟᱸᱫᱚ ᱡᱤᱞᱤᱧ᱾ ᱢᱮᱱᱠᱷᱟᱱ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱵᱟᱹᱲᱛᱤ ᱞᱚᱠᱪᱟᱨᱤ ᱟᱨ ᱠᱷᱚᱨᱚᱪᱟ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱠᱷᱟᱹᱛᱤᱨ, ᱫᱚᱞ ᱫᱚ ᱥᱚᱨᱮᱥ ᱢᱚᱱᱮ ᱛᱮ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱟᱨ ᱯᱚᱨᱤᱵᱮᱥ ᱥᱟᱹᱜᱩᱱ ᱪᱟᱸᱫᱚ ᱡᱤᱞᱤᱧ ᱥᱟᱹᱜᱩᱱ ᱵᱟᱠᱚᱥ ᱮ ᱛᱮᱭᱟᱨ ᱠᱮᱫᱟ᱾ ᱥᱮᱝ ᱢᱤᱝ ᱭᱩᱭᱮ ᱫᱚ ᱫᱚᱨᱭᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱩᱭᱦᱟᱹᱨᱚᱜ ᱪᱟᱸᱫᱚ ᱫᱤᱥᱟᱹ ᱮ ᱩᱫᱩᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱪᱟᱭᱱᱤᱡᱽ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱛᱟᱸᱦᱮᱸᱱ ᱟᱨ ᱪᱚᱨᱚᱠ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱢᱚᱱᱮ ᱥᱟᱵ ᱮ ᱩᱫᱩᱜᱼᱟ, ᱩᱥᱩᱞ ᱜᱩᱱᱟᱱ ᱥᱟᱹᱜᱩᱱ ᱜᱩᱱ ᱫᱚᱦᱚ ᱠᱟᱛᱮ ᱪᱟᱭᱱᱤᱡᱽ ᱢᱟᱲᱟᱝ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱭᱟᱜ ᱜᱩᱱᱟᱱ ᱟᱨ ᱜᱚᱦᱤᱨ ᱮ ᱫᱚᱦᱚᱭᱟ᱾ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱩᱥᱩᱞ ᱜᱩᱱᱟᱱ ᱟᱨ ᱚᱢᱚᱱᱟᱜ ᱫᱟᱢ ᱛᱮ ᱯᱟᱨᱟᱵᱽ ᱢᱟᱱᱟᱣ ᱟᱨ ᱴᱤᱠᱟᱹᱣ ᱡᱤᱭᱚᱱ ᱰᱟᱦᱟᱨ ᱮ ᱵᱟᱲᱦᱟᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sheng Ming Yue ᱪᱟᱸᱫᱚ ᱡᱤᱞᱤᱧ ᱥᱟᱹᱜᱩᱱ ᱵᱟᱠᱚᱥ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sheng Ming Yue ᱪᱟᱸᱫᱚ ᱡᱤᱞᱤᱧ ᱥᱟᱹᱜᱩᱱ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width：200mm x Depth:110mm x Height：255mm
- ᱴᱮᱜ ᱠᱚ
- Oriental Aesthetics, Package Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Hu Wan
Li Jianpeng
Shi xiaoxia - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creative Director Hu Wan
Designer Li Jianpeng
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
