Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
by Iris Fan
Client: Miok
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #155700The Design
About Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
ᱢᱤᱳᱠ ᱫᱚ ᱠᱮᱱ ᱨᱮ ᱟᱹᱠᱷᱨᱤᱧᱚᱜ ᱢᱤᱫ ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱧᱩ ᱡᱤᱱᱤᱥ ᱨᱮ ᱦᱮᱰᱮᱢ ᱟᱨ ᱡᱚᱡᱚ ᱛᱚᱣᱟ ᱫᱚ ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱷᱩᱛᱠᱟᱹ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮ ᱯᱨᱚᱵᱟᱭᱚᱴᱤᱠ ᱢᱮᱱᱟᱜ-ᱟ ᱟᱨ ᱟᱞᱠᱚᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱹᱛᱨᱟ ᱫᱚ ᱠᱚᱢ ᱜᱮᱭᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱢᱮᱥᱟ ᱠᱟᱱᱟ᱾ ᱩᱰᱟᱹᱣᱚᱜ ᱢᱤᱳᱠ ᱚᱞ ᱠᱚᱣᱟᱜ ᱥᱟ-ᱥᱟᱶᱛᱮ ᱵᱟᱨᱭᱟ ᱫᱟᱜᱟᱱ ᱨᱩᱯ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱨᱩᱯ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱧᱮᱞᱟᱜ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱠᱮᱴᱮᱡ, ᱪᱚᱸᱜᱟ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹᱭᱟᱱ ᱜᱮᱭᱟ᱾ ᱞᱚᱜᱚ ᱫᱚ ᱠᱮᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱵᱨᱮᱱᱰ ᱫᱚ ᱦᱟᱴ-ᱵᱟᱡᱟᱨ ᱨᱮ ᱟᱞᱜᱟ ᱛᱮ ᱩᱨᱩᱢᱚᱜ-ᱟ᱾ ᱢᱤᱫ-ᱢᱤᱫ ᱠᱮᱱ ᱨᱮ ᱓᱗᱕ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱟᱴᱚᱜ-ᱟ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱫᱩᱠᱟᱹᱱ ᱨᱮ ᱟᱹᱠᱷᱨᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱜᱮ ᱵᱟᱠᱚᱥ, ᱠᱩᱞᱟᱹᱣ ᱵᱟᱠᱚᱥ ᱟᱨ ᱤᱫᱤ ᱫᱟᱲᱮᱭᱟᱜ ᱵᱟᱠᱚᱥ ᱠᱚ ᱢᱮᱥᱟ ᱢᱮᱱᱟᱜ-ᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Miok ᱛᱚᱣᱟ ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
