Shanghai Kuyekuye Technology Co., Ltd. ᱨᱮᱱᱟᱜ Shan Ling 3 ᱯᱮᱠᱮᱴᱤᱬᱚᱜ ᱵᱚᱠᱥ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Shan Ling 3 ᱯᱮᱠᱮᱴᱤᱬᱚᱜ ᱵᱚᱠᱥ
Shanghai Kuyekuye Technology Co., Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: 361°kids
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#156355 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shan Ling 3 ᱯᱮᱠᱮᱴᱤᱬᱚᱜ ᱵᱚᱠᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱟᱱ ᱞᱤᱝ ᱏ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱥᱤᱢᱤᱛ ᱮᱰᱤᱥᱚᱱ ᱯᱮᱠᱮᱠᱤᱝ ᱵᱚᱠᱥ ᱡᱟᱦᱟᱸ ᱮᱴ ᱴᱤᱢ ᱨᱮᱭᱟᱜ ᱡᱩᱛᱟ, ᱞᱤᱬ ᱟᱨ ᱮᱴᱠᱚᱨᱤ ᱠᱚ ᱫᱚᱦᱲᱟ ᱠᱟᱱᱟᱭ ᱾ ᱴᱮᱨᱤᱭᱟᱸᱜᱩᱞᱟᱨ ᱨᱩᱯ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱨᱮᱠᱴᱟᱝᱜᱩᱞᱟᱨ ᱵᱚᱠᱥ ᱠᱷᱚᱱ ᱵᱷᱤᱸᱱ ᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱟᱭᱴᱮᱢ ᱠᱚ ᱵᱚᱠᱥ ᱨᱮ ᱯᱟᱛᱮᱨ ᱛᱮ ᱦᱚᱲᱚᱜ ᱠᱟᱛᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱭ ᱾ ᱢᱤᱫ ᱵᱚᱠᱥ ᱫᱚ ᱡᱩᱛᱟ ᱥᱟᱭᱡ ᱏ᱑ ᱠᱷᱚᱱ ᱔᱓ ᱡᱚᱠᱷᱮᱛ ᱯᱷᱤᱴ ᱦᱚᱭᱟᱭ, ᱟᱨ ᱮᱴᱠᱚᱨᱤ ᱫᱚ ᱨᱚᱞ ᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱦᱩᱭᱩᱜᱼᱟ ᱡᱟᱦᱟᱸᱛᱮ ᱵᱟᱦᱟ ᱞᱟᱜᱤᱫ ᱨᱮ ᱟᱠᱟᱛ ᱨᱮ ᱴᱷᱮᱴᱮᱭᱟᱜ ᱵᱟᱭ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱯᱟᱨᱤᱵᱮᱥ ᱵᱟᱸᱰᱷᱟᱣ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ, ᱟᱨ ᱠᱚᱢ ᱚᱠᱛᱚ ᱟᱨ ᱛᱚᱞᱟ ᱛᱮ ᱡᱤᱱᱤᱥ ᱵᱮᱵᱷᱟᱨ ᱟᱨ ᱞᱚᱡᱤᱥᱴᱤᱠ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱨᱚᱪ ᱠᱚᱢ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱡᱤᱥ ᱚᱰᱚᱠ ᱠᱚ ᱫᱚ ᱪᱭᱱᱤᱡ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱟᱨ ᱠᱟᱨᱯ (ᱢᱟᱪᱷᱤ) ᱨᱮᱭᱟᱜ ᱰᱨᱟᱜᱚᱱ ᱜᱮᱴ ᱛᱟᱨᱚᱮ ᱪᱟᱴᱟᱸ ᱠᱟᱛᱮ ᱮᱛᱮ ᱦᱚᱸᱛᱟ ᱠᱟᱦᱱᱤ ᱠᱷᱚᱱ ᱟᱨᱤᱡᱤᱛ ᱦᱩᱭᱩᱜᱼᱟ, ᱚᱱᱟ ᱦᱚᱸ ᱢᱟᱪᱷᱤ, ᱜᱮᱴ ᱟᱨ ᱫᱟᱜ ᱫᱚ ᱢᱩᱲᱩᱛ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱠᱚᱢ ᱴᱷᱮᱱ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shan Ling 3 ᱯᱮᱠᱮᱴᱤᱬᱚᱜ ᱵᱚᱠᱥ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shan Ling 3 ᱯᱮᱠᱮᱴᱤᱬᱚᱜ ᱵᱚᱠᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 480 mm x Depth 540 mm x Height 115 mm
- ᱴᱮᱜ ᱠᱚ
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - ᱯᱨᱮᱨᱚᱱᱟ
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Xusong Wang
Designer: Xiao Dong
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
