Bernardo Diaz Lopez ᱨᱮᱱᱟᱜ Hen ᱚᱞᱤᱵᱽ ᱛᱮᱞ ᱰᱤᱥᱯᱮᱱᱥᱚᱨ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Hen ᱚᱞᱤᱵᱽ ᱛᱮᱞ ᱰᱤᱥᱯᱮᱱᱥᱚᱨ
Bernardo Diaz Lopez ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Idea Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#157284 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hen ᱚᱞᱤᱵᱽ ᱛᱮᱞ ᱰᱤᱥᱯᱮᱱᱥᱚᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱜᱳᱨᱢᱮᱴ ᱚᱞᱤᱵᱽ ᱛᱮᱞ ᱰᱤᱥᱯᱮᱱᱥᱚᱨ, ᱥᱳᱥᱳ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱠᱚᱢᱯᱮᱠᱴ ᱟᱨ ᱟᱭᱠᱚᱱᱤᱠ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ᱾ ᱴᱤᱠᱟᱹᱣ ᱟᱨ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱹᱦᱤᱛ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮ ᱢᱤᱫ ᱟᱡᱟᱜ ᱥᱮᱞᱮᱫ ᱠᱷᱩᱞᱟᱹ ᱟᱨ ᱵᱚᱸᱫᱚ ᱢᱮᱠᱟᱱᱤᱡᱚᱢ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱥᱮᱨᱟᱢᱤᱠ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱟᱨ ᱟᱱᱰᱟᱞᱩᱥᱤᱭᱟ ᱟᱨ ᱥᱯᱮᱱᱤᱥ ᱞᱮᱵᱷᱟᱸᱴ ᱨᱮᱱᱟᱜ ᱴᱷᱟᱶᱟᱱ ᱥᱤᱞᱯᱤ ᱠᱚ ᱴᱷᱮᱱ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ, ᱱᱚᱶᱟ ᱟᱡᱟᱜ ᱦᱟᱛᱟᱣ ᱥᱟᱡᱟᱣ ᱟᱨ ᱥᱚᱸᱫᱚᱨ ᱪᱤᱠᱟᱹᱬ ᱥᱟᱶ ᱥᱯᱮᱱᱤᱥ ᱞᱟᱠᱪᱟᱨ ᱛᱷᱟᱹᱛᱤ ᱨᱮᱱᱟᱜ ᱢᱩᱞ ᱩᱫᱩᱜᱚᱜᱼᱟ᱾ ᱱᱟᱶᱟ ᱥᱚᱫᱚᱨ ᱥᱴᱚᱯᱚᱨ ᱦᱚᱨᱢᱮᱴᱤᱠ ᱵᱚᱸᱫᱚ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱜᱷᱩᱨᱟᱹᱣ ᱛᱮ ᱟᱞᱜᱟ ᱛᱮ ᱞᱟᱹᱜᱤᱫ ᱵᱤᱥᱮᱥ ᱵᱮᱵᱚᱥᱛᱟ ᱮ ᱮᱢᱟᱭ, ᱚᱪᱚᱜ ᱨᱮᱱᱟᱜ ᱡᱷᱚᱸᱡᱷᱚᱴ ᱵᱟᱹᱜᱤ ᱠᱟᱛᱮ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hen ᱚᱞᱤᱵᱽ ᱛᱮᱞ ᱰᱤᱥᱯᱮᱱᱥᱚᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hen ᱚᱞᱤᱵᱽ ᱛᱮᱞ ᱰᱤᱥᱯᱮᱱᱥᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The gourmet olive oil dispenser presents a compact and iconic product concept that seamlessly complements other offerings from Soso. It's conceived as a durable, reusable container with a distinctive integrated opening and closing mechanism. Crafted from ceramic and sourced from local producers in Andalusia and the Spanish Levant, it embodies Spanish roots through its tactile feel and aesthetic purity. The innovative stopper enables hermetic sealing and effortless pouring with a simple twist, eliminating the need for removal.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The dimensions are approx. 125 L x 150 H x 85 W, with a capacity of 365 ml of oil (for each of the days of the year).
- ᱴᱮᱜ ᱠᱚ
- Olive oil, bottle, hen, iconic, sustainable
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Targeting consumers who prioritise product aesthetics and sustainability, the design appeals to those who appreciate the value of locally sourced goods such as Andalusian oil, and the renaissance of ceramics as a reusable material. Additionally, the incorporation of recycled plastics further underscores its eco-friendly credentials, resonating with conscientious buyers seeking both style and sustainability in their purchases.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The primary challenge was to conceive an iconic concept that seamlessly integrated with the brand's existing product line. Additionally, there was a strong emphasis on embracing sustainability and adapting to the evolving landscape of refillable packaging models.
A significant aspect of the development process centred around engineering a completely novel cap, necessitating rigorous technical feasibility assessments for a non-standard product. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The primary challenge lay in crafting an oil bottle with significant visual impact that seamlessly complemented the brand's existing product, the egg salt shaker, both in terms of aesthetics and conceptual coherence. Moreover, the aim was to enhance sustainability and functionality beyond a mere single-use bottle.
Employing a Design Thinking methodology, the team prioritised user, producer, and business model considerations, gathering extensive insights to define the product's foundations and business model. Through numerous brainstorming sessions, a compelling and original storytelling emerged, resolving the age-old question of whether the chicken or the egg came first.
Subsequently, the team tackled the task of distilling the chicken icon into simple and elegant lines, aiming to evoke an emotional connection reminiscent of childhood toys. Clay modelling and 3D rendering refined the aesthetics.
Simultaneously, the multifunctional cap design took shape, intended to seamlessly integrate with the ceramic body, preserve contents, prevent spillage, and facilitate easy refilling without compromising the hen motif.
Extensive CNC prototyping and digital printing experiments were conducted to achieve the desired geometry and material combination. The main body utilised polycarbonate, the crest polypropylene, while a natural cork ring formed the seal between the stopper and the bottle.
Navigating the challenges of finding suitable plastic, cork, and ceramic injection suppliers proved daunting, particularly due to the non-standard bottle neck design. After extensive dialogue with over 30 ceramic suppliers, one was found willing to undertake the experimental design and bring it to fruition.
Following manufacturing tests, fine-tuning of production processes ensued, with control batches produced to ensure product integrity and performance standards were met. - ᱯᱨᱮᱨᱚᱱᱟ
- The packaging design was inspired by the aim to craft an oil bottle that harmonised with the iconic bland salt shaker of the brand, resembling an egg. A playful twist on the age-old question "which came first, the chicken or the egg?" sparked the inception of the concept, injecting it with a lively and vibrant essence synonymous with SoSo's product range. Going beyond mere aesthetics, the team sought to embrace sustainability by introducing a user-friendly dispensing cap that can be detached for easy refills.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- the project started in mid-2021 and was completed in early 2022.
The design was carried out in Murcia, collaborating with the ceramic producer in Cordoba and with the stopper producer located in Alicante. - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The hen-shaped design offers an ergonomically comfortable grip, while the cap serves multiple functions including sealing, pouring, and refilling, with an integrated return and anti-drip system seamlessly integrated into the overall design. The tactile feel and aesthetic simplicity evoke our cultural heritage. The innovative stopper enables hermetic sealing and pouring with a twist, maintaining the overall aesthetic integrity. When fully twisted off, it can be removed for easy refilling, featuring a double anti-drip and oil return system for added functionality.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative director: Bernardo Diaz
Project director: Juan Esteban Sanchez
Technical director: Ezequiel de San Pedro
Management director: Alicia Alcazar
CMF designer: Pedro Cifuentes
Industrial designer: Pepe Garcia
ᱥᱯᱚᱱᱥᱚᱨᱰ
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