Hucks Serif ᱪᱤᱠᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱱᱚᱢᱩᱱᱟ

Press Kit

Unique Properties

Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.

Dimensions & Packaging

The specimen dimensions are 210 x 290mm

Tags

Type design, Type specimen

Production Technology

Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.

Design Challenge

The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.

Research

Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.

Inspiration

This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.

Project Duration

The font family was started in July 2023 and commercialized in November 2023

Operation Flow

The font family was launched as a retail font worldwide and used by international design firms.

Patents

Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

Image Credits

Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023