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Hupla Typeface ᱪᱤᱠᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱪᱤᱠᱤ ᱱᱚᱢᱩᱱᱟ by Paul Robb

Hupla Typeface ᱪᱤᱠᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱪᱤᱠᱤ ᱱᱚᱢᱩᱱᱟ by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2024

Hupla Typeface ᱪᱤᱠᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱪᱤᱠᱤ ᱱᱚᱢᱩᱱᱟ

by Paul Robb

Client: S6 Foundry

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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The Design

About Hupla Typeface ᱪᱤᱠᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱪᱤᱠᱤ ᱱᱚᱢᱩᱱᱟ

ᱦᱩᱯᱞᱟ ᱫᱚ ᱢᱤᱫ ᱥᱴᱟᱭᱞᱤᱥᱴᱤᱠ ᱪᱤᱠᱤ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱴᱷᱤᱠ ᱛᱮᱭᱟᱨ ᱜᱽᱨᱤᱰ ᱨᱮ ᱢᱮᱠᱟᱱᱤᱠᱟᱞ ᱪᱤᱠᱤ ᱞᱮᱠᱟᱛᱮ ᱜᱚᱲᱦᱚᱱ ᱥᱟᱶᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱷᱤᱞᱚᱥᱚᱯᱷᱤ ᱫᱚ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱮ ᱮᱢᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱢᱟᱯ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱨᱮᱥ ᱜᱮᱭᱟ, ᱟᱨ ᱚᱞ ᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱥᱟᱡᱟᱣ ᱛᱟᱞᱟᱨᱮ ᱟᱸᱡᱚᱢ ᱛᱮ ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱚᱯᱮᱱᱴᱟᱭᱤᱯ ᱥᱴᱟᱭᱞᱤᱥᱴᱤᱠ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱥᱟᱶ ᱥᱟᱡᱟᱣ ᱠᱟᱛᱮ, ᱦᱩᱯᱞᱟ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱪᱤᱠᱤ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱦᱩᱭᱩᱜ-ᱟ; ᱱᱚᱶᱟ ᱫᱚ ᱥᱤᱨᱡᱚᱱᱟᱛᱢᱚᱠ ᱯᱟᱥᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱡᱤᱣᱚᱱᱛᱚ ᱦᱟᱹᱛᱤᱭᱟᱹᱨ ᱨᱮ ᱵᱚᱫᱚᱞᱚᱜ-ᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Hupla Typeface ᱪᱤᱠᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱪᱤᱠᱤ ᱱᱚᱢᱩᱱᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hupla Typeface ᱪᱤᱠᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱪᱤᱠᱤ ᱱᱚᱢᱩᱱᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
Dimensions & Packaging
The specimen dimensions are 210 x 290mm
Tags
Type design, Typeface, Specimen
Production Technology
Glyphs was used to create the Font family. The Type specimen book and box was printed as a limited run in offset digital, 6 color.
Design Challenge
The major challenge was to create a meticulously crafted mechanical font within a precisely defined grid, creating a contemporary visual language.
Research
Our research began with the origins of Swiss-type design, International Style, and Modernism of the Swiss Style, studying classical forms that could be expanded and adapted into new forms and shapes.
Inspiration
This Font family’s inspiration was to create a sleek and modern aesthetic with well-defined letterforms inspired by International, modernist, and Swiss styles. We decided that the typeface had to be constructed from straight lines and 45-degree corners, with the letter forms of even width, whereby spacing between words should always be related to the width of an individual character.
Project Duration
The font family was started in September 2023 and will be launched in Feburary 2024
Operation Flow
The font family will be launched as a retail font worldwide and used by international design firms.
Patents
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members
Paul Henry Robb
Moira Bartoloni
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

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