Tamausagi ᱵᱚᱛᱚᱞ ᱨᱮ ᱪᱟ by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Tamausagi ᱵᱚᱛᱚᱞ ᱨᱮ ᱪᱟ
Client: Shunbin inc.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #157774The Design
About Tamausagi ᱵᱚᱛᱚᱞ ᱨᱮ ᱪᱟ
ᱛᱟᱢᱟᱩᱥᱟᱜᱤ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱡᱟᱯᱟᱱᱤ ᱪᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱩᱡᱤ ᱜᱭᱚᱠᱩᱨᱚ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱠᱭᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱩᱡᱤ ᱦᱚᱨᱟ ᱛᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱪᱟ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱣᱟᱵᱤ-ᱥᱟᱵᱤ, ᱡᱟᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱟ ᱥᱚᱨᱮᱥ ᱵᱤᱪᱟᱹᱨ ᱠᱷᱚᱱ ᱤᱱᱥᱯᱤᱨᱮᱥᱚᱱ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱟᱞᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫ ᱠᱩᱞᱟᱹᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱭ ᱩᱡᱤ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱵᱚᱸᱜᱟ ᱭᱮ ᱦᱚᱨ ᱩᱫᱩᱜ ᱟᱫᱮᱭᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱯᱟᱛᱞᱟ ᱨᱤᱢᱤᱞ ᱥᱟᱶ ᱪᱟᱸᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱧᱤᱫᱟᱹ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱜᱭᱚᱠᱩᱨᱚ ᱦᱚᱨᱟ ᱛᱮ ᱪᱟ ᱥᱟᱠᱟᱢ ᱠᱚ ᱥᱤᱧ ᱪᱟᱸᱫᱚ ᱠᱷᱚᱱ ᱩᱢᱩᱞ ᱨᱮ ᱫᱚᱦᱚᱭᱟᱜ ᱦᱚᱨᱟ ᱩᱫᱩᱜ ᱟᱭᱮᱫᱟ᱾ ᱠᱟᱹᱲᱦᱟ ᱛᱮᱱᱛᱮᱨ ᱟᱨ ᱟᱞᱜᱟ ᱡᱷᱟᱞᱠᱟᱣ ᱥᱟᱶ ᱥᱚᱱᱟ ᱥᱟᱡᱟᱣ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱦᱮᱸᱫᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱮ ᱟᱠᱚᱵᱟ ᱟᱨ ᱪᱟ ᱭᱮ ᱨᱩᱠᱷᱤᱭᱟᱹᱭᱟ᱾ ᱵᱟᱠᱚᱥ ᱨᱮ ᱢᱤᱫ ᱜᱚᱞ ᱡᱟᱱᱟᱞᱟ ᱛᱮ ᱠᱩᱞᱟᱹᱭ ᱪᱤᱱᱦᱟᱹ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tamausagi ᱵᱚᱛᱚᱞ ᱨᱮ ᱪᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tamausagi ᱵᱚᱛᱚᱞ ᱨᱮ ᱪᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
- Dimensions & Packaging
- Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm - Tags
- Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
- Production Technology
- To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
- Design Challenge
- Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
- Research
- We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
- Inspiration
- The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
- Project Duration
- This brand was launched in Kyoto, Japan in September 2020.
- Operation Flow
- Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
- Patents
- Trademark: 2023 Kyoto Tea Cooperative
- Team Members
- Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto - Image Credits
- Shunbin Co., Ltd.
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