Aquetha ᱥᱟᱠᱮ ᱯᱮᱠᱮᱡᱤᱝ by Tacto Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Aquetha ᱥᱟᱠᱮ ᱯᱮᱠᱮᱡᱤᱝ
by Tacto Inc.
Client: Tacto Inc
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 31,491
- Verified Award Winner
- Verify Award Status for #158293
The Design
About Aquetha ᱥᱟᱠᱮ ᱯᱮᱠᱮᱡᱤᱝ
ᱟᱠᱩᱮᱛᱷᱟ ᱫᱚ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱ ᱡᱟᱯᱟᱱᱤ ᱥᱟᱠᱮ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱠᱟᱸᱪ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱜᱽᱨᱟᱵᱷᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱫᱟᱲᱮ ᱛᱮ ᱨᱩᱯ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱜᱚᱞ ᱨᱩᱯ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱚᱠᱛᱚ ᱯᱟᱨᱚᱢ ᱞᱮᱠᱟ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱜᱚᱞ ᱨᱩᱯ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱯᱮᱨᱮᱡ ᱛᱟᱭᱚᱢ ᱨᱚᱲᱚᱜ ᱯᱩᱨᱟᱹᱣ ᱨᱮᱦᱚᱸ ᱜᱚᱲᱚ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱚᱨᱚᱯ ᱛᱟᱯᱢᱟᱱ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱯᱷᱟᱨᱪᱟ ᱜᱩᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱯᱷᱟᱨᱪᱟ ᱫᱮᱠᱷᱟᱣᱜ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱵᱽᱞᱮᱸᱠ ᱞᱮᱴᱟᱨᱯᱨᱮᱥ ᱪᱟᱯᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱥᱟᱫᱟ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱥᱚ ᱨᱮ ᱰᱷᱟᱠᱱᱤ ᱟᱨ ᱦᱚᱲᱢᱚ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱜᱟᱰᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱚᱠᱟ ᱫᱚ ᱯᱩᱨᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱦᱚᱨ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱ ᱥᱟᱠᱮ ᱠᱮ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱡᱤᱱᱤᱥ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱞᱟ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱟ ᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Aquetha ᱥᱟᱠᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Aquetha ᱥᱟᱠᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Dimensions & Packaging
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Tags
- Packaging, Product Design, Website
- Production Technology
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Design Challenge
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Inspiration
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Project Duration
- 2months, Tokyo, Japan
- Operation Flow
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Team Members
- Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto - Image Credits
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
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